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TH  E     LA\<V    O  F 


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BDSn^nRO    H.   oo3iu:les,    d.  f». 


P\»bUsKecl    by   the 

ALTA  VISTA    PUBLISHING    CO. 

SANT^    CKUZ.    OVLir 


Tbots  Hew  and 
Old. 

Edited  by  Edward  H-  Cowles,  D.  P. 


A  Journal  of 

INDIVIDUALITY, 
SELF-HELP, 
INSPIRATION, 
SUCCESS, 
HAPPINESS, 

AND 
HIGHER    DEVELOPMENT. 
Teaching  the 

NEW  PSYCHOLOGY, 

LAWS  OF  LIFE  AND  HEALTH, 

AND 
MENTAL  DEVELOPMENT. 

It  aims  at  the  higher  development  of  the 
real  man  and  the  unfolding  of  his  latent  Forces 
and  Powers.  It  deals  with  Facts,  not  Theories. 
It  is  Practical,  and  its  teachings  aim  at  the 
Spiritual,  Financial,  Social  and  Physical  better- 
ment of  the  Individual. 

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Digitized  by  tine  Internet  Archive 

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Copyright  by 

EDWARD  H.  COWLES,  D,  P. 

1905. 


•  ••••••   • 

•  •   •  •«  •  »   • 
•  •     •  •'  •   «• 


THE    LiAW    OF 

pinapcial 

Success 


A    WORKING  HYPOTHESIS 
For  the  Practical  application  of  the  Laws  and 
Principles  governing  the  achievement  of  Financial 
Success. 


By 
BDWflf^D    \{.  COWliHS,  D.  P. 

Editor  "Thoughts  Newand  Old."    Author 

of  "Science  and  Philosophy  of  lyife," 

"Modern  Methods  of  Mental  Medicine." 

Etc. 


PRICE,    FIFTY    CENTS. 


Published  by  the 
Alia  Vista  FuNishin^jQompanyy 
Santa  C,'y,ii,\'Gn^HfoYniay     '^^^ 


Cl\ 


ass 


^^■^' 


You 

And  Quality,  not  Quantity — Values,  not 

I.  Bulk!    The  paper  in  this  book  costs 

but  a  few  cents,  but  I  am  not  sell- 
ing "paper."  If  it  is  "paper"  you  want,  go  to  the 
paper  dealer  and  you  can  buy  it  cheap.  If  you  want 
Ideas — ^that  is  what  I  offer — here  you  have  them. 
They  will  cost  you  just  Fifty  cents.  They  are  worth 
that  to  me — that  is,  I  am  satisfied  with  Fifty  cents 
from  you  for  what  has  cost  me  years  of  time  and 
many  hundreds  of  dollars  to  learn.  It  is  worth  a 
hundred  times  Fifty  cents  to  YOU  if  you  are  awake 
and  thinking — perhaps  a  thousand  times  Fifty  cents 
before  you  are  many  years  older.  But  "Fifty  cents" 
gives  me  a  good — very  good  profit  on  my  book,  and 
my  book  will  give  you  a  very  much  greater  profit  on 
your  ''Fifty  cents/'  if  you  are  on  the  alert  and  are 
shrewd  enough  to  profit  by  what  I  tell  you  and  put 
these  Laws  and  Principles  into  practical  use. 


886384 


The  Law  of  * 

Financial  Success. 

I  have  money,  but  I  want  more  of  it  to  carry  out 
my  Ideals  and  Life  purposes,  and  this  is  one  of  the 
ways  I  have  '"opened"  for  it  to  come  to  me  (see  page 
33) — Fifty  cents  from  you.  See  how  easily  it  comes  ? 
How  easily  and  naturally  you  put  your  hand  into 
your  pocket  after  that  "Fifty  cents'/'  Why? 
Just  because  I  have  good  big  value  to  give  you  for 
it!!  I  have  ''opened  the  way''  for  your  Fifty  cents  to 
be  transferred  to  me — and  I  opened  it  so  well  that 
it  came  easily  and  with  pleasure  on  your  part.  You 
are  glad  to  part  with  your  Fifty  cents  because  you 
know  you  are  getting  the  largest  kind  of  "Value 
Received"  for  it,  while  I  am  glad  to  share  my  Ideas 
with  you,  partly  because  I  make  some  money  by  it, 
but  more  especially  because  I  know  I  can  help  you 
to  help  yourself  to  the  things  that  will  do  you  a 
world  of  good. 

I  want  your  money,  YOU  want  my  Ideas,  so  we 
are  both  satisfied.  Ideas  are  more  than  the  Dollars! 
Did  you  ever  think  of  that?  With  Ideas  the  Dollars 
will  come,  but  Ideas  don't  come  with  the  Dollars — 
that  is,  the  Dollars  don't  make  them  come,  while  the 
Ideas  DO  make  the  Dollars  come,  therefore  I  have 
the  satisfaction  of  knowing;  that  in  this  exchange  of 
Values,  I  have  given  you  the  larger  and  better 
part— I  have  given  you  Thots  and  Ideas  that  will 
make  hundreds  and  thousands  of  Dollars  for  you 
if  you  will  apply  them— all  for  Fifty  cents. 


The  Law  of  ^ 

Financial  Success. 

I  have  written  this  book  for  those  who  want  to 
build  their  Success  and  their  Life  work  upon  an 
intelligent  and  Urm  foundation — to  encourage  all 
who  read  to  realize  that  Success  originates  within. 
I  want  YOU,  my  reader,  to  realize  that  YOU  can 
develop  your  own  forces,  powers  and  abilities  to 
that  extent  that  you  will  become  perfectly  Self- 
reliant  and  Fearless,  and  that  in  building  upon  the 
firm  and  sure  foundation  of  Knowledge  and  your 
own  abilities,  your  position  will  become  practically 
unassailable. 

There  are  undreamed  of  Possibilities  before  you 
as  there  are  unknown  possibilities  within  you.  If 
I  shall  have  succeeded  in  arousing  you  to  action  and 
to  the  fuller  development  of  the  forces,  powers  and 
abilities  which  lie  dormant  within  you  I  shall  feel 
more  than  repaid  for  my  effort. 

Accept  my  sincere  wish  for  your  achievement  of 
the  highest  degree  of  Success  in  your  life — Success 
means  the  Achievement  or  Realization  of  the  Ideals 
or  Objects  we  have  before  us. 

Santa  Cruz,  Calif.,  March  ist,  1905. 


772^^  LAW  OF  FINANCIAL  SUCCESS 


The  Key-Stone  ^  ,,      o  ,  ,  o.. 

Of  A  No  matter  wliatwG  ;nay. be;  doing, 

Successful  Life,  what  our  plans^  ipay  be,,n9r  how 
high  our  itspiratioiis,  .there  4s,^n 
ever-present  consciousness  of  the  need  of  one 
tiling — Money,  and  there  is  perhaps  no  thot  that 
will  so  instantly  awaken  the  interest  and  attention 
of  the  average  person,  as  that  of  ''Financial  Suc- 
cess!" 

And  this  is  not  strange  when  we  consider  the  fact 
that  Money  is  the  ''key-stone'  in  the  arch  of  every 
successful  life,  no  matter  from  what  standpoint  life 
may  be  viewed,  nor  how  much  some  may  try  to 
disguise  their  real  desires  and  need  of  Money  to 
carry  out  their  life  purposes. 

We  are  living  under  man-made  conditions,  rather 
than  those  of  Nature,  and  these  have  rendered  the 
attainment  of  all  we  hope  for  and  all  we  may  pos- 
sess in  this  world  dependent  upon  just  one  thing — 
money !  We  may  try  to  disguise  the  fact,  but  it  re- 
mains just  the  same — there  it  is,  without  money  you 
cannot  have  anything  and  you  cannot  do  anything! 

Freedom 

Of  the  Primitive  man  knew  no  need  of 

Primitive  Man.  money.  He  had  needs  and  de- 
sires, as  well  as  ambitions,  but 
what  he  possessed  was  entirely  dependent  upon  his 
own  skill  and  efforts.  He  developed  unlimited  re- 
sources in  this  direction  and  knew  hozv  to  meet  his 
needs,  and  achieve  his  desires  without  being  in  any 
way  dependent  upon  others,  and  in  many  ways  he 


The  Law  of 
Financial  Success, 

enjoyed  a  freedom  to  which  we,  in  our  age  of  civ- 
ilization,. are  stranger?. 

It  is  truie  that  by  feasor  of  his  condition  and  en- 
vironment, his  needs  were  few  as  compared  with 
those  Which  C!viU?!ation  and  education  have  fos- 
tered and  encouraged  in  civiHzed  man,  but  at  the 
same  time,  the  need  of  money  was  not  felt  by  him, 
nor  did  it  in  any  way  whatever  affect  his  Hfe,  as  his 
resources  were  wholly  within  himself,  and  he  real- 
ized this  fact. 

Our  Present 

Changed  With  us,  all  this  is  changed !  Our 

Condition.  .  needs  and  desires  are  not  only  dif- 
ferent and  multiplied,  but  an  ad- 
ditional factor  has  put  in  an  appearance.  Money  is 
nozv  the  standard  by  z(Jhich  everything  material  is 
measured,  and  is  THE  one  thing  upon  which  we  de- 
pend for  the  very  means  of  life,  as  well  as  for  car- 
rying out  our  plans  and  attaining  the  realization  of 
our  ideals. 

But,  in  the  main,  civilized  man  has  forgotten  the 
one  important  factor  which  dominated  the  life  of 
the  Primitive  man — that  everything  depended  upon 
the  use  of  his  mental  pozvers  and  his  ozmi  individual 
efforts  and  that  while  not  recognizing  the  fact  him- 
self, and  without  being  able  to  analyze  nor  define 
the.  motive  principle,  he  zvorked  from  zvithin,  out — 
in  his  acts  he  unconsciously  expressed  the  fact  that 
everything  first  exists  in  the  Ideal  or  Mental  before 
ti  can  be  reduced  to  a  material  fact,  and  he  first  con- 
ceived his  Ideals,  formulated  his  plans,  and  then 
took  Action. 


The  Law  of  ^ 

Financial  Success, 

Servitude 

And  Nbw,  in  order  to  obtain  even  the 

Bondage^  actual  necessities  of  life,  the  ma- 

jority  are  compelled  to  be  the 
servants  of  others!  This  plain  statement  of  fact 
may  offend  the  sensibilities  of  some  who  have  not 
yet  recognized  the  tendencies  of  our  times,  but  there 
it  is,  and  candor  will  compel  the  admission  that  we 
cannot  get  around  it. 

The  man  who  possesses  capital  is  always  the 
dictator,  and  those  who  would  sue  for  the  privilege 
of  the  means  of  maintaining,  life  must  acquiesce  to 
his  terms,  the  only  difference  between  our  present 
condition  of  servitude  and  bondage,  and  that  of  the 
black  slaves,  is  that  zve  can  now  choose,  in  some 
degree,  whom  we  imll  serve,  while  the  blacks  had  no 
choice,  but  the  actual  condition  of  bondage  is  pre- 
cisely as  real  in  one  case  as  the  other!  There  is  in 
reality,  broadly  speaking,  two  classes  that  compose 
our  world,  those  Who  have  an  abundance  of 
money — the  Capitalists — and  those  who  have  not — 
the  Employee.  In  other  words,  the  master  and  the 
servant. 

A 

Mistaken  It  is  said  that  these  two  are  mu- 

Idea.  tually  dependent  upon  each  other. 

This  is  a  mistaken  idea  as  a  prin- 
ciple, for  it  is  true  only  in  a  limited  way.  The  Cap- 
italist is  dependent  upon  his  Employees  for  the  car- 
rying on  of  his  enterprises,  as  the  Employee,  no 
matter  whether  he  be  a  common  laborer  or  a  high 
salaried  clerk  or  official,  is  the  actual  producer,  but 


The  Law  of  '  lo 

Financial  Success. 

the  Capitalist  can,  at  any  time  close  his  shops,  cease 
his  reaching  out,  curtail  his  business  ventures,  and 
still  live  the  balance  of  his  life  in  the  same  luxury,^ 
ease  and  abundance,  while  those  who  have  been  his 
dependents  and  servants  are  speedily  reduced  to  ac- 
tual want,  if  not  starvation,  unless  they  can  find  an- 
other master. 

Something 

Radically  That  there  is  something  radically 

Wrong.  wrong    with    an    industrial    and 

economic  system  which  encour- 
ages such  an  abuse  of  power  thru  permitting  the 
accumulation  of  large  wealth  in  the  hands  of  the 
few,  and  enforced  limitations,  poverty  and  distress 
upon  the  many,  and  especially  upon  those  who  are 
themselves  the  actual  producers,  is  too  apparent  to 
any  thinking  and  unbiased  person  to  even  admit  of 
an  argument,  but  as  this  statement  of  facts  is  only 
incidental  to  the  main  purpose  of  this  book,  it  is  not 
my  purpose  to  discuss  this  great  problem  which  is 
confronting  us  with  greater  power  every  day,  but 
rather  to  point  out  some  means  of  help  and  relief  for 
the  individual,  from  existing  oppressive  conditions. 

Education 

Our  The  one  hope    for    our    future, 

Hope.  both  individually  and  collectively, 

lies  in  Education!  It  is  Ignor- 
ance (which  has  induced  a  condition  of  apathy, 
from  which  the  people  are  now  beginning  to 
awaken),  that  has  held  the  millions  of  our  people 
in  a  condition  of  Financial — and  also  Mental — sla- 


The  Law  of  ^^ 

Financial  Success. 

very  and  bondage,  and  it  is  only  as  they 
shall  thru  Education  emerge  from  under  the 
cloud  of  Ignorance,  and  of  self-imposed  limi- 
tations, that  there  is  hope  for  a  betterment 
in  Financial  conditions,  for  Liberty  and  Free- 
dom from  the  galling  yoke  of  an  imposed 
poverty,  as  well  as  of  a  higher  Mental  and 
Spiritual  development  and  a  higher  standard  of  liv- 
ing, for  the  masses.  Ignorance  involves  Self -limita- 
tions, whereas  Education  and  knowledge  removes 
these  limitations,  broadens  the  sphere  of  his  activ- 
ities, reveals  hitherto  unknown  possibilities,  and  dis- 
closes the  abilities,  forces  and  powers  which  are  in- 
herent in  man. 

Imposed 

And   Self-  Without  doubt,  our  present  con- 

Limitations,  ditions  of  Servitude  and  want  are, 
to  a  great  extent,  due  to  the  fact 
that  we  have  been  educated  to  believe  that  our  In- 
dustrial and  Economic  systems  are  correct,  and  that 
there  is  no  way  of  escape  from  those  conditions 
which  have  curtailed  our  Financial,  Social,  Spirit- 
ual and  Mental  development,  and  which  has  held 
man  down,  and  in  thousands  of  instances  prevented 
him  from  obtaining  even  a  livelihood.  He  feels  the 
fetters  which  bind  him  to  servitude,  poverty  and 
want,  and  prevent  him  from  achieving  his  Ideals 
and  the  development  of  his  higher  self,  but  he 
could  see  no  means  of  relief. 

But  the  people  are  being  enlightened  thru  educa- 
tion. They  are  beginning  to  think  for  themselves 
instead  of  allowing  others  to  do  their  thinking  for 


The  Law  of 
Financial  Success, 

them,  and  as  the  Hght  begins  to  dawn,  they  begin  to 
see  that  it  is,  under  our  present  conditions,  only 
through  the  development  and  use  of  their  own 
powers  that  they  can  hope  for  that  Freedom  which 
will  place  them  in  a  position  of  Independence,  give 
them  an  adequate  return  for  their  time  and  abilities, 
and  establish  conditions  of  Success,  Health,  Hap- 
piness and  spiritual  growth. 

Success 

Dependent  Now,  under  a  close  analysis,  it  will 

Upon  Law.  be  found  that  our  present  condi- 

tions, both  collectively  and  as  In- 
dividuals, are  largely  due  to  Self-imposed  limitations 
.  and  to  Ignorance!  Every  man  and  woman  have  all 
the  potential  elements  of  Success  within  them,  tho 
they  are  in  ignorance  of  the  fact  because  these  forces 
lie  dormant  or  passive  within,  never  having  been 
awakened.  The  average  person  does  not  know  what 
they  are  capable  of,  nor  what  they  can  accomplish, 
and  they  never  will  know  until  they  are  awakened 
from  their  mental  slumber  and  Try!  Potential 
possibilities  lie  dormant  within,  while  we  complain 
of  ''hard-luck,"  ''Fate,"  (?)  etc.,  when  it  is  all  our 
own  fault! 

I  have  seen  these  latent  forces  aroused  in  others, 
I  have  had  them  forced  into  action  in  my  own  life, 
and  /  KNOW  the  force  and  truth  of  what  I  say 
when  I  tell  vou  that  you  DON'T  KNOW  WHAT 
YOU  CAN  DO,  NOR  WHAT  YOU  ARE  CA- 
PABLE OF,  UNTIL  YOU  TRY!  and  it  is  my 
purpose  to  try  and  awaken  those  who  shall  read 
these  pages  to  a  vital  realization  of  their  own  possi- 


The  Law  of  ^3 

Financial  Success. 

hilities,  and  of  what  they    can    accompUsh    thru 
KNOWING  AND  DOING! 

God  works  thru  Law,  and  I  shall  endeavor  to 
show  that  there  are  Laws  constantly  operative  which 
control,  not  only  our  "Financial  Success''  but  our 
every  Thof,  Act  and  Deed!  That  this  is  true  no 
sane,  thinking  person  will  deny.  As  there  are  Laws 
which  control  with  infinite  precision,  the  move- 
ments of  all  the  planets,  as  there  are  Laws  which 
determine  the  result  of  every  demonstration  in 
Chemistry,  as  there  are  Laws  which  govern  and 
control  the  whole  Physical  organism  of  man  to  the 
minutest  detail,  so  there  are  Laws  which  govern 
and  determine  the  result  of  our  every  act — of  the 
success  or  failure  of  our  every  effort! 

Everything 

The  Product        For    every  Effect^     there     is     a 
Of  Lav7.  Cause,    and  for   every    Cause    an 

Effect!  Under  the  same  condi- 
tions, a  given  Cause  will  alw:ays  produce  the  same 
effect.  This  is  what  we  call  'Xaw.''  If  we  could 
make  a  close  analysis  of  our  lives,  we  would  find 
that  in  their  detail  and  entirety,  they  are  the  result 
or  product  of  Law.  This  must  be  self-evident  to 
every  thinking  person  for  the  reason  that  without  a 
''Cause''  an  ''Effect"  is  impossible,  and  it  will  also 
be  apparent  that  if  we  w^ould  control  the  effect,  we 
must  first  put  the  right  Cause  into  action. 

We  are  so  accustomed  to  accepting  Thots,  meth- 
ods and  conditions  which  have  been  handed  down 
from  our  ancestors,  or  which  are  the  product  of 
social  or  economic  evolution  as  the  only  right  thing, 


The  Law  of  ^4 

Financial  Success, 

and  binding  upon  us,  and  of  attributing  the  various 
things  that  come  to  us  as  "Chance''  or  '"Happen," 
that  we  cannot  at  first  realize  the  immensity  of  the 
fact  that  in  our  whole  Life-expression,  we  are  gov- 
erned and  controlled  absolutely  by  Law!  It  stag- 
gers us  at  first,  and  while  we  can  discern  the  work- 
ings of  Laws  in  certain  spheres,  we  are  slow  to 
grasp  the  transcendent  fact  that  in  all  that  concerns 
us,  in  aur  Success  or  Failure,  Plenty  or  Poverty, 
Happiness  or  Unhappiness,  and  in  Health  or  Dis- 
ease, all,  ALL  is  governed  and  determined  by  Lazv! 

Comply 

With  the  Those 'who  open  this  book  with 

Conditions!  expectation  of  finding  a  disserta- 

I  ^iKl  ^^^^  o^  some  way  of  obtaining 
Money  without  well  defined  and  concentrated  Thot 
and  Effort  upon  their  part  will  be  disappointed. 
God  will  not  rain  Money  into  your  lap,  neither  can 
you  expect  to  get  something  for  nothing!  Just  as 
in  the  maintenance  of  Health,  certain  Laws  and 
conditions  must  be  complied  with,  so,  in  the  achieve- 
ment of  Financial  Success  there  are  Laws  and  con- 
ditions which  must  be  observed  and  brought  into 
play  if  we  expect  favorable  results. 

Money  ^ff.ii'CF''    !;;    .^  " 

A  You,    my    reader,    have    probably 

Necessity.  recognized      the      necessity      for 

Money  in  a  certain  way,  but  have 
you  considered  that  under  our  present  economic 
conditions,  it  is  an  absolute  necessity  in  every  phase 
and  condition  of  life?     You  cannot  live  without 


The  Law  of  v..   ,..      -^5 

Financial  Success. 

Money!  You  can  put  no  plan  nor  scheme  ixdo  op- 
eration without  it  J  and  it  is  THE  one  thing,  mces- 
sary  at  every  turn.  Money  expresses  Freedom  and 
Liberty!  It  also  greatly  encourages  confidience  in 
your  ability.  Did  you  ever  think  to  what  . extent 
your  privileges  J  your  advancement  in  any  and  all 
ways,  as  well  as  your  Success,  are  curtailed  through 
the  lack  of  Money  f  Perhaps  you  complain  of  un- 
desirable, inharmonious  or  fettering  conditions  and 
environment.  Do  you  realize  to  what  extent  money 
would  change  these  things,  if  you  had  it  ? 

Dollars  Come 

In  Response  We  should  not  make  Money  our 
To  Law.  god,  but  we  should  recognize  it  as 

one  of  the  essential  elements  of 
Success  in  any  and  all  of  our  undertakings  in  life ! 
Some  may  try  to  disguise  this  Fact,  but  if  they  will 
be  honest  with  themselves,  they  will  admit  its  truth. 
Nothing  can  be  done  without  Money,  and  one  indi- 
vidual has  the  same  right  to  the  dollars  as  the 
other,  in  proportion  to  his  abilities,  and  the  reason 
they  don't  have  more  of  them  is  because  they  don't 
understand  the  Laws  of  Financial  Success,  and 
don't  try  and  work  intelligently,  and  in  the  right  di- 
rection! 

All  who  have  come  into  the  possession  of  the 
dollars  have  done  so  thru  the  operation  of  =  these 
Laws,  tho  they  may  have  been  working  in  entire 
ignorance  of  their  existence  as  Laws,  or  of  the  way 
in  which  they  operate.  They  have  stumbled  on  to 
certain  Laws  or  Principles  ignorantly,  and  have 
used  them,  and  if  you,  my  reader,  have  not  come 


The  Law  of  *^ 

Financial  Success, 

into  possession  of  your  portion  of  this  world's 
wealth,  recognize  the  fact  that  it  is  because  you  have 
not  be^n  working  intelligently— hecdnxse  you  are  yet 
in  bondage  to  old-time  Thots  and  ideas,  and  are 
reaping  the  results  of  the  operation  of  these  Laws 
and  Principles,  but  on  the  wrong  side  of  the  ledger, 
for  bear  in  mind,  that  as  the  same  Vital  Force  which 
builds  up  in  the  Physical  is  also  the  same  force  that 
pulls  down  and  destroys,  so  these  same  Laws  and 
Principles  that  operate  for  Financial  Success,  also 
bring  Poverty,  defeat  and  want! 

"Wishing"  and 

"Willing" —  You  cannot  find  a  person  in  the  or- 
The  Difference,  dinary  walks  of  life  that  does  not 
"wish"  for  money,  but  let  me  tell 
you  that  ''Wishing''  and  ''Willing''  are  two  totally 
different  things.  The  trouble  with  most  people  is 
that  they  have  their  "wish-bone"  where  their  "back- 
bone" should  be!  There  is  a  vast  difference  be- 
tween the  two !  The  mere  "wishing"  will  accomplish 
but  little,  but  the  strong,  determined  "Will,"  fol- 
lozved  by  right  action  at  the  right  time,  can  accom- 
plish wonders. 

Those  who  are  merely  "Wishing"  for  better  con- 
ditions are  also  the  ones  who  are  generally  be- 
moaning their  "fate,"  and  instead  of  "getting  a 
move  on  themselves,"  are  constantly  lessening  their 
powers,  as  well  as  opportunities  for  Success,  by  the 
continual  adverse  Suggestion  which  this  attitude 
of  mind  generates.  It  lessens  their  confidence  in 
their  own  abilities  and  increasingly  fixes  the  Thot 
in  their  minds  that  they  cannot  succeed. 


The  Law  of  ^7 

Pinancial  Success, 

Earnestness, 

Enthusiasm  Constant  living  in  straightened 
and  Purpose !  circumstances,  coupled  with  dis- 
couragement from  fruitless  efforts 
breed  a  sort  of  apathy  and  while  the  "Wish"  for 
money  is  present,  the  real  "WilV  is  lacking.  Before 
one  can  resolutely  "WilV  to  accomplish  any  pur- 
pose, there  must  be  a  realization  of  a  need  and  a 
decided  purpose  that  it  shall  be  met.  There  must  be 
earnestness  and  enthusiasm,  as  well  as  Purposeful 
effort,  hence  we  must  realize  to  what  extent  Money 
plays  The  important  part  in  our  lives,  and  how 
much  we  can  accomplish,  both  for  ourselves  and 
others,  thru  having  our  share  of  it.  It  broadens  a 
right-minded  person  and  tends  more  toward  un- 
selfishness. 

Money  a  We  should  regard  Money  as  one  of 

Tool  to  the  good  things  of  life.     I  look 

Work  With.  upon  it  as  a  prime  necessity,  with- 
out which  no  one  can  achieve  Success  in  any  direc- 
tion. We  should  accept  it  as  a  "Tool,"  and  a  very 
necessary  one,  with  which  we  may  carve  our  Ideals 
and  Purposes  into  tangible  shape!  There  are  all 
about  us  those  who  have  much  to  give  to  the  world, 
had  they  the  means  needed  to  enable  them  to  suc- 
cessfully carry  out  their  plans  and  purposes — those 
who  have  been  awakened  to  forceful,  vigorous  and 
intelligent  thinking,  and  there  are  thousands  also 
who  are  not  yet  awakened  to  the  fact  that  there 
exists  within  them  all  the  potential  elements  of  Suc- 
cess and  Achievement,  tho  unknown  and  unrecog- 
nized by  them. 


The  Law  of  ^^ 

Financial  Success. 

Talent  and 

Ability  We  know  that  an  understanding 

Liberated.  and  a  practical  application  of  the 

Laws  and  Principles  which  govern 
Success  and  all  Life-Expression,  would  liberate 
thousands  who  are  now  struggling  and  chafing 
under  the  galling  yoke  of  Poverty,  and  bring  Cour- 
age, Energy  and  Ambition  to  many  a  heart  bowed 
down  thru  Poverty's  oppressive  tyranny!  We  know 
also  that  the  acquisition  of  Money  would  liberate  a 
vast  amount  of  Talent  and  Ability,  thru  permitting 
their  fuller  expression,  and  we  also  know  that  it 
would  greatly  facilitate  a  fuller  and  truer  expression 
of  the  higher  and  nobler  faculties  of  the  Soul,  there- 
fore we  shall  try  to  point  the  way  to  the  achieve- 
ment of  Financial  Success  in  language  and  illus- 
trations that  all  can  grasp  and  understand. 

"Poverty!" 

What  And  what  is  "Poverty?"    It  is  that 

Is  It?  condition  which  is  anything  short 

of  meeting  the  requirements  for  the 
comforts  of  life!  It  is  that  condition  which,  by 
reason  of  the  lack  of  money,  prevents  one  from 
carrying  out  their  purposes  and  Ideals,  curtailing 
their  sphere  of  usefulness,  and  limiting  the  express- 
ion of  their  individuality,  and  enforcing  dependence! 
There  is  an  ever  varying  degree  of  Poverty — 
some  very  well-dressed,  which  is  difficult  to  pene- 
trate, and  some  that  is  very  apparent  upon  the  sur- 
face, but  there  are  comparatively  few  who  are  not 
worried  and  harrassed  by  the  presentation  of  bills 
which  they  cannot  pay,  by  personal  and  family  needs 


The  Law  of  ^9 

Financial  Success, 

which  are  often  imperative,  and  in  trying  to  make 
one  dollar  do  the  work  of  two  or  three ! 

Every  one  should  have  enough  to  meet  current 
expenses  and  provide  the  ordinary  comforts  of  life 
without  a  continual  strain  and  worry  and  they 
should  have  sufficient  to  work  with  successfully,  for 
Money  attracts  Money!  Anything  short  of  this  / 
call  Poverty ! 

Poverty  Destructive  While  there  are  many  who 
To  Higher  have   succeeded   in   amassing 

Development.  fortunes,  the  majority  of  the 

people  are  struggling  day  after  day  under  the  ac- 
cursed bondage  and  galling  yoke  of  Financial  dis- 
tress and  slavery!  Thousands  upon  thousands  are 
barely  eking  out  an  existence,  straining  every  nerve 
to  hide  their  Poverty  and  keep  up  appearances  with 
their  neighbors. 

That  this  unceasing  struggle  with  the  demon 
Poverty  is  destructive  to  the  highest  attainment  of 
true  Soul  development  and  happiness,  in  a  varying 
degree,  is  a  fact  too  apparent  to  require  argument, 
for  with  pressing  needs,  unpaid  bills  and  a  constant 
struggle  to  make  every  dime  do  the  work  of  two  or 
three,  it  is  indeed  a  strong  and  well  poised  mind  that 
can  preserve  that  calm,  placid  and  harmonious  con- 
dition within  which  will  foster  love,  happiness,  and 
the  higher  development  of  the  real  self! 

Passive 

Forces  and  And  what  does  all  this  mean?     It 

Powers.  means  that  the  masses  of  the  peo- 

ple have  not  awakened  to  a  reali- 
zation of  the  fact  that  zvithin  each  and  every  indi- 


The  Law  of  ^ 

Financial  Success. 

vidual  there  exists  all  the  elements  of  Success!  It 
means  that  they  have  not  come  into  a  conscious  and 
vital  realization  of  the  Forces,  Powers  and  Abilities 
which  are  lying  passive  within  them!  It  means  that 
they  have  not  yet  learned  that  their  position  in  life, 
their  Success  or  Failure,  their  Happiness  or  Un- 
happiness  is  all  determined  by  the  operation  of  cer- 
tain Laws,  and  it  also  indicates  a  self-evident  fact 
that  they  are  not  using  nor  cultivating  the  Powers, 
Gifts  and  Abilities  with  which  God  has  endozved 
them,  in  an  intelligent  manner! 

This  is  a  vital  point!  We  have  within  us  all  the 
elements  and  materials  of  Success,  but  instead  of 
making  that  intelligent  use  of  them  which  God  in- 
tended we  should,  we  are  moping  along,  almost  in 
the  dark,  following  the  time-worn  and  deepiy-rutted 
paths  of  our  ancestors,  of  usage  and  custom,  allow- 
ing our  powers  and  abilities  to  lie  dormant,  until 
thru  disuse,  we  are  almost  persuaded  that  we  are 
destitute  of  such! 

Intelligent 

Effort   a  Now  don't  get  the  idea  that  "some- 

Necessity!  how"   things   are  going  to  ''hap- 

pen," and  that  Money  is  going  to 
come  to  you  without  intelligent,  forceful  Thot  and 
effort  on  your  part,  for  it  will  not!  Effort  you  must 
make,  and  that  in  the  right  direction  and  with  some 
degree  of  understanding  of  the  Laws  of  Success, 
and  you  cannot  expect  ''something  for  nothing!''  I 
know  there  are  many  who  will  say  that  they  have 
worked  and  thot  and  tried,  and  can  see  no  results, 
but  the  fact  that  they  have  not  achieved  Success  is 


Thi^  Law  of  ,  ki  J      ^^ 

Financial  Success, 

self-evident  proof  that  their  working  and  trying  and 
thinking  has  lacked  the  essential  elements  of  Suc- 
cess, else  they  would  have  brot  them  far  different 
results. 

If  Money  is  going  to  come  to  you,  intelligent  and 
well  directed  effort  you  must  make,  but  don't  allow 
your  energies  to  run  wild  and  don't  fly  around  like 
a  chicken  with  its  head  cut  off  in  an  excitable  effort 
to  "make  things  hum!"  Be  deliberate!  Think  and 
plan  with  calmness  and  deliberation,  looking  at  your 
proposition  on  all  sides  from  a  practical  point  of 
view,  and  when  you  have  fixed  your  course,  settle 
down  to  business  with  your  eye  continually  upon  the 
mark.  As  with  the  oarsman,  it  is  the  long,  strong 
and  steady  pull  that  counts,  so  with  you  it  will  be 
the  calm,  deliberate  and  persistent  effort  that  will 
win — that  will  bring  you  results,  if  you  are  working 
practically  and  intelligently. 

Thinking 

And  In  the  accomplishment  of  any  pur- 

Doing,  pose,  a  definite  object,  a  belief  in 

your  own  ability  to  carry  it  to  a 
successful  issue,  undaunted  courage  and  a  strong, 
determined  Will  are  essential.  It  is  the  man  of  DB- 
TBRMINATION  AND  ACTION  that  reaches  the 
goal!  While  others  are  Wishing  and  thinking,  he 
is  Thinking  and  Doing — he  is  putting  his  plans  and 
schemes  into  operation  with  the  courage  of  his  con- 
victions ! 

Mark  the  man  with  strong  determination  and  per- 
sistency and  you  will  find  him  achieving  Success 
where  others  fail!    With  him^  there  is  no  hesitancy 


The  Lam  of  " 

Pinancial  Success. 

nor  faltering,  nothing  can  discourage  him,  but  keep- 
ing his  eye  fixed  on  the  mark  he  has  set,  he  pulls 
straight  for  it  with  that  Will  and  Determination  that 
knows.no  such  thing  as  fail!  He  understands  the 
Laws  of  Success,  he  applies  them  and  reaps  his  re- 
ward!   ..\ 

Law 

Operative  in  As  we  have  seen,  and  as  we  know, 
Every  Sphere,  if  we  are  observing,  Law  is  oper- 
ative in  every  sphere  of  life — in 
the  mineral,  vegetable  and  animal  kingdoms,  in  the 
physical  organism  of  man,  in  the  whole  universe'  of 
God,  and  those  who  have  investigated  along  Psycho- 
logical' lines  will  also  recognize  the  inexorable  oper- 
ations of  Law  in  the  Mental  or  Thot  realm. 

This  being  true,  should  it  be  thot  strange  that 
there  must  be  Laws  governing  the  attainments  of 
Financial  Success,  and  thru  this,  the  realization  of 
our  desires  and  ideals?  Would  it  not  indeed  be 
strange  if  this  alone  of  all  other  spheres  of  activity 
were  destitute  of  definite  working  Laws  and  Prin- 
ciples ?  Were  there  no  other  facts  to  support  it,  we 
would  have  the  right  to  conclude  from  the  evidence 
at  hand  which  demonstrates  the  operation  of  Laws  in 
every  sphere,  that  the  same  is  true  as  applied  to  Fi- 
nancial Success. 

Each   Must 

Do  and  Act  And  this  we  shall  find  to  be  true. 
For  Himself.  In  the  creation  of  the  worlds,  God 
also  created  Laws  which  were  to 
govern  in  all  things,  and  it  is  our  failure  to  recog- 
nize this  fundamental  fact,  and  consequently  our 


The  Law  of  ^^ 

Financial  Success,  ' 

ignorance  of  it,  that  has  brought  so  much  failure 
and  distress  upon  ourselves.  But  we  now  have  to 
meet  conditions  as  we  find  them.  Collective  action 
is  impossible  at  the  present  time,  even  though  the 
glaring  deficiencies  in  our  economic  system  are  be- 
ginning to  be  more  fully  realized,  and  the  impor- 
tant thing  now  is  individual  actioti.  Bach  must  act 
and  do  for  himself — each  must  carve  out  his  own 
fortunes,  and  it  will  readily  be  apparent  to  all  that 
the  greater  intelligence  of  these  Laws  possessed  by 
the  individual,  the  greater  the  degree  of  his  suc- 
cess. 

There  is  but  one  road  to  Financial  Success  for  the 
average  individual,  and  that  is  throusfh  a  knowledge 
and  understanding  of  Life's  Great  Laws  as  they  are 
related  to  the  achievement  of  Success,  and  patient, 
persistent  effort!  Those  who  sit  down  and  expect 
something  to  "turn  up"  will  be  disappointed,  while 
those  who  bestir  themselves,  and  zvork  and  do, 
guided  in  their  efforts  by  these  Lazvs,  will  find  their 
efforts  ultimately  crowned  with  Success  even  beyond 
their  expectations. 

Life   Largely 

A  Mathematical  Tf  we  were  possessed  of  an  infi- 
Proposition!  nite  knowledge  of  all  Law,  Life, 

and  the  effect  of  every  act  could 
be  reduced  to  a  strict  mathematical  proposition,  and 
we  could  unerringly  put  certain  causes  into  oper- 
ation which  would  produce  certain  effects — knowing 
the  effect  of  each  cause,  we  could  definitely  calcu- 
late on  the  proper  mode  of  procedure  to  produce 
the  effect  which  would  bring  about  the  results  de- 
sired. 


The  Law  of  ^ 

Financial  Success, 

But  while  we  have  not  this  infinite  knowledge  of 
all  law,  there  are  certain  fundamental  Laws  and 
Principles  which  govern  the  achievement  of  Suc- 
cess that  we  can  use,  and  the  whole  question  of  Suc- 
cess or  Failure  hinges  upon  their  being  brought  into 
action,  whether  this  be  done  through  intelligence 
and  purpose  or  through  ignorantly  stumbling  into 
them.  Intelligent  knowledge  and  application  of 
these  Laws  and  Principles  will  manifestly  produce 
the  best  results  and  they  cannot  be  intelligently  ap- 
plied to  our  life  work  without  bringing  us  results. 

Laws  and 

Principles  What  I  shall  designate  as  the  "Law 

Stated.  of  Financial  Success,''  involves  sev-^ 

eral  Laws  and  principles,  which, 
in  their  operation,  correlate  each  other.  We  must 
remember  that  ^'Harmony"  is  one  of  the  great  and 
fundamental  laws  of  nature,  and  we  shall  find  that 
these  Laws  and  Principles  which  we  shall  consider, 
are  not  only  intimately  correlated  to  each  other,  but 
that  they  all  operate  in  perfect  harmony,  one  with 
the  other.     These  we  may  formulate  as  follows: — 

The  Law  of  Cause  and  Effect. 
The  Law  of  Action  and  Reaction. 
The  Law  of  Attraction. 
Definiteness  and  fixedness  of  Purpose. 
Will  and  Determination. 
Confidence  and  belief  in  one's  Ability. 
Expectancy  and  Persistency. 
Our  Mental  Attitude. 


The  Law  of  ^ 

Pinmxcial  Success, 

The  Law 

Of  Cause  This  is  one  of  the  primary  and 

And  Effect.  fundamental  Laws  of  Nature,  and 
is  of  the  greatest  importance  in  the 
achievement  of  Success.  A  Cause  MUST  exist  for 
every  Effect!  This  is  apparent  to  all.  If  Money 
comes  to  you,  it  is  in  obedience  to  this  Law^ — there 
is  first  a  cause  for  it!  To  know  how  to  set  the  righ^ 
ccmse  into  operation  which  will  produce  the  result 
you  want,  is  THE  great  secret  of  Success!  Mark 
it  well — an  effect  cannot  he  produced  without  its 
correlative  cause! 

Action 

And  ^here  is  another  Law  which  closely 

Reaction.  correlates  our  first  and  third  Law, 

and  that  is  that  ''Action  and  Re- 
action  are  equal,  and  opposites,"  This  may  also  be 
termed  the  "Law  of  Compensation."  For  every 
Action,  there  is  its  corresponding  Reaction !  To  take 
a  physical  illustration :  The  effect  of  a  stimulant  is 
exhilarating,  while  its  reaction  is  a  condition  of  de- 
pression. For  a  short  time  you  may  experience  ex- 
alted animation,  pleasure  or  joy,  but  you  cannot 
maintain  that  condition !  There  is  a  corresponding 
Reaction.  For  every  Action,  there  MUST  be  its  Re- 
action, and  that  "Reaction,''  is  the  opposite  of  the 
"Action.''  You  Give  and  you  Receive,  and  to  Re- 
ceive, you  MUST  give !  DO  and  it  shall  be  DONE 
unto  you. 


The  Law  of  ^ 

Financial  Success. 

An 

Exchange   of      The  Law  of  Cause  and  Effect  says 
Values.  that    to    receive,    you    must    give 

SOMETHING!  You  cannot  ex- 
pect ''something  for  nothing/'  There  must  be  an 
exchange,  which  may  mean  your  time,  your  talents 
and  abiHties,  or  merchandise  of  some  description, 
but  give  you  must  if  you  expect  to  receive.  And 
this  having  "value  received"  to  give,  is  one  of  the 
•first  primary  causes,  and  the  more  and  the  better 
you  have  to  give,  the  more  you  may  expect  to  re- 
ceive. YoH  MUST  have  something  to  give,  that 
some  other  person  or  persons  want,  if  you  expect  to 
attract  their  money  to  yourself  I 

There  Must 

Be  "Action  and  Reaction''  being  equal. 

Action!  and  "opposites,''  there  must  be  in- 

telligent  ''Action''  upon  your  part 
to  produce  a  relative  and  right  "Reaction"  and  that 
"Action"  must  be  suited  to  the  occasion.  It  must  be 
Intelligent  Action,  such  as  will  "open  the  way"  for 
what  you  want  to  come  to  you.  If  it  is  a  position 
you  want,  you  take  the  necessary  "Action,"  and  your 
getting  a  position  will  be  its  relative  "Reaction." 
This  does  not  mean  that  you  will  always  get  what 
you  want  just  where  you  look  for  it.  You  may  have 
to  turn  up  a  good  many  stones  before  you  will  find 
the  one  with  the  gold  dollars  under  it,  but  continued 
"Action,"  if  made  intelligently  and  in  the  right  di- 
rection, will  secure  its  correlative  "Reaction."  This 
is  a  Law.  The  "Reaction"  may  not  come  just  at  the 
time  nor  in  the  way  we  are  expecting  it,  but  come 
it  must  in  some  way  or  other. 


The  Law  of  .27 

Financial  Success, 

The  Law 

Of  In  the  Law  of  Attraction,  we  find 

Attraction.  that  which  attracts  its  kind,  or  that 

which  is  in  harmony  with  the  initial 
Cause,  for  ''Like  attracts  Like,''  while  in  the  Law 
of  "Action  and  Reaction,"  or  of  "Compensation," 
We  find  that  we  get  as  we  give.  Some  will  dispute 
and  question  the  existence  of  these  two  Laws,  claim- 
ing that  their  experience  does  not  prove  them,  but 
this  is  due  to  a  mistaken  conception  of  the  workings 
of  Law,  and  a  lack  of  intelligent  effort  on  their  part. 

It  must  be  remembered  that  the  workings  of  these 
Laws  are  a  fixed  principle,  and  are  general,  as  well 
as  particular,  hence  it  is  not  implied  that  we  shall 
always  attract  from  the  precise  source  we  expect, 
neither  will  we  always  receive  from  the  source 
which  we  have  given,  but  ''Like''  does  attract  "Like" 
the  world  over,  and  it  is  equally  true  that  in  some 
way  or  other,  at  some  time,  and  from  some  source, 
we  DO  receive  as  we  give.  Law  is  always  positive, 
tho  we  must  not  lose  sight  of  the  fact  that  at  all 
times  there  are  conditions,  forces  and  Laws  which 
may  oppose  or  neutralize  the  effects  or  operation 
of  other  Laws,  and  it  is  important  to  recognize  them 
that  we  may  be  better  able  to  guard  against  oppo- 
sition. 

Opposing  and  neutralizing  Laws  and  Forces  we 
shall  find  in  every  sphere,  and  one  great  secret  of 
Success  lies  in  our  ability  to  recognize  them  and 
counteract  their  influence.  Volumes  might  be  writ- 
ten explaining  and  illustrating  the  action  of  both 
Natural  and  Spiritual  Laws,  but  while  this  is  a  very 
important  point,  and  one  of  the  chief  factors  in  our 


The  Law  of  ^ 

Finnncial  Success. 

lives,  to  enter  upon  it  here  more  fully  would  carry 
me  too  far  from  the  purpose  of  this  book,  hence  I 
leave  the  reader  to  think  and  observe  and  learn  from 
experience. 

Definiteness  a  man  without  a  definite  and  fixed 
And  Fixedness  purpose  before  him  is  like  a  ship 
Of  Purpose.  at  sea  without  a  rudder.  He  is  con- 
stantly changing  his  course  with  each  variation  of 
the  winds,  and  if  he  reaches  *Tort,''  it  will  be  more 
thru  accident  than  design.  This  is  one  of  the  most 
important  factors  in  the  achievement  of  Success. 
Without  a  definite  and  fixed  purpose  in  life — and 
that  a  practical  one — no  one  can  hope  to  succeed.  A 
definite  purpose  not  only  centralises  and  concen- 
trates your  efforts,  but  it  stands  out  boldly  as  a  goal 
for  which  you  are  working,  and  affords  a  constant 
stimulant  and  incentive  to  activity.  Concentration 
is  a  most  necessary  thing,  otherwise  the  result  is 
scattered,  and  consequently  ineffective,  Thot  and 
Action. 

Will  and  In  "Wiir  and  ''Determination/'  we 

Determination,  have  a  "motor-force"  of  great 
power  and  value  in  attaining  Suc- 
cess. The  results,  or  achievements  of  an  indom- 
itable Will  and  Determination  are  ofttimes  little 
short  of  the  miraculous,  for  these  two  elements  have 
enabled  man  to  far  exceed  what  he  had  thot  pos- 
sible for  him.  With  a  right  abject  before  you,  one 
which  is  within  the  range  of  your  ability,  reinforced 
by  a  strong  will  and  persistent  Determination,  Ob- 
stacles that  are  apparently  insurmountable  can  be 
overcome,  and  Success  Achieved. 


p 


The  Law  of  ^ 

Financial  Success, 

And  following  this  is  our  next  principle — Confi- 
dence and  Belief  in  your  own  ability.  Before  you 
ean  aecomplish  anything,  you  must  Hrst  believe  in 
yourself  and  in  your  own  ability!  To  be  able  to 
exercise  that  strong  'Wiir  and  ''Determination" 
which  is  a  sure  precursor  of  Success,  there  must  be 
a.  belief  in  your  own  ability  and  confidence  in  the 
practicability  of  what  you  have  undertaken.  Dis- 
trust of  Self  and  a  questioning  of  your  ability  breeds 
failure  and  disaster. 

Expectancy 

And  Expectancy    and    Persistency    are 

Persistency.  closely  allied  to  our  fifth  Principle — 
Will  and  Determination,  but  it  also 
involves  the  Fixed  Mental  Attitude,  without  which 
no  one  can  hope  to  succeed.  Expectancy — real  ex- 
pectancy, indicates  a  belief  in  your  ability  to  ac- 
complish what  you  have  undertaken,  and  this  en- 
courages ''persistency/'  Never  lose  sight  of  the 
fact  that  time  is  often  required  in  which  to  ma- 
terialize your  purposes  and  Ideals,  and  that  persist- 
ent effort  must  be  made,  even  thru  seeming  failure, 
assuming  that  your  plans  and  purposes  are  practical 
and  based  upon  good,  sound  judgment.  Expect 
Success  and  persist  in  what  you  undertake,  and  you 
will  find  that  which  you  are  working  for  gravitating 
towards  you. 

Some 

General  Having    postulated    some    of    the 

Principles.  Laws  and  Principles  which  are  in- 

volved in  the  achievement  of  Suc- 
cess, we  will  consider  some  more  general,  but  at  the 


The  Law  of  3° 

Financial  Success, 

same  time  equally  important  Principles.  We  want 
a  ^'starting  point  T'  We  want  to  work  with  the 
highest  possible  degree  of  understanding  and  in- 
telligence— we  want  to  know  what  we  are  doing,  and 
how  we  are  to  do  it ! 

• "  You  want  Financial  Success — you  want  Money, 
because  it  is  an  absolute  necessity  to  you  in  every 
way.  You  want  it  because  it  is  right  that  you  should 
have  it,  and  because  you  have  an  equivalent  to  give 
for  it !  I  care  not  how  good  a  man  may  be,  nor  how 
much  talent  or  ability  he  may  possess,  without 
Money  he  will  not  amount  to  much  for  the  reason 
that  it  takes  money  to  live  and  to  afford  an  outlet 
for  his  talents  and  abilities.  You  recognize  this  fact, 
and  you  want  Money !  Very  well,  how  are  you  going 
to  get  it? 

These 

Laws  The  first  step  is  to  formulate  some 

Applied.  deilnitey  practical  course  of  action 

— some  definite  purpose  or  object, 
bearing  in  mind  that  you  cannot  get  ''something  for 
nothing,"  and  that  if  Money  is  going  to  come  to  you, 
there  must  be  a  reason  for  it — you  must  have  an 
equivalent  to  give!  What  can  you  do?  What  do  you 
want  to  do?  What  will  harmonize  most  thoroly 
with  your  tastes  and  desires  f 

Thousands  upon  thousands  are  making  the  fatal 
mistake  of  their  lives  by  choosing  or  remaining  in 
an  occupation  for  which  they  are  to  a  greater  or  less 
extent  unfitted  by  inherent  tastes,  desires  and  abili- 
ties, and  they  are  working  day  after  day  "out  of 
line,"   under   unfavorable  and   inharmonious   con- 


The  Law  of  3x 

Financial  Success. 

ditions  and  environments,  fearful  to  venture  out  in 
that  which  appeals  most  strongly  to  them,  and  which 
is  most  in  harmony  with  their  desires  and  abilities. 

This  is  a  serious  mistake!  There  is  some  one 
thing  that  you  can  do  better  than  you  can  do  any- 
thing else,  and  there  is  some  one  thing  that  you  can 
do  better  than  any  one  else!!  What  is  iTf  That 
is  the  important  question  to  YOU!  If  you  have  not 
yet  discovered  it,  make  the  effort  at  once,  and  when 
you  find  it,  lose  no  time  in  getting  in  line  with  the 
demands  of  your  inner-self,  concentrate  your  whole 
efforts,  thots  and  desires  in  that  one  direction  and 
mark  the  changes  that  will  come  into  your  life ! 

We  Cannot 

Control  There  is    another    element    which 

Details.  must  be  taken    into    consideration, 

and  that  is,  we  cannot  always  fix 
or  control  details !  Get  this  point  well  fixed  in  your 
mind,  otherwise  you  will  be  liable  to  be  thrown  off 
the  track.  You  may  think  failure  and  disaster  are 
following  you,  when  in  reality  you  are  traveling 
faster  and  faster  towards  your  ultimate  object! 
There  may  be  certain  conditions  and  environments 
which  you  greatly  desire,  and  for  which  you  are 
working.  You  may  see  also  in  them  a  means  of  se- 
curing a  permanent  income  sufficient  to  maintain 
you,  but  you  cannot  transpose  yourself  from  your 
present,  into  your  desired  condition  at  once — they 
seem  outside  of  your  present  sphere  of  activity. 

This  is  likely  to  be  the  way  in  all  great  and  ulti- 
mate purposes  in  life,  and  you  will  find  that  to 
''arrive  at  your  destination"  you  may  have  to  travel 


The  Law  of  32 

Financial  Success, 

by  different  roads.  Keep  your  eye  fixed  upon  your 
mark,  but  at  the  same  time,  apply  yourself  with 
energy  and  enthusiasm  to  any  and  all  means  which 
are  available  that  will  assist  you  in  ultimately  at- 
taining your  object,  all  the  while  working  out  details 
as  conditions  seem  to  indicate. 

You  will  find  that  you  CAN^  reach  your  desti- 
nation, but  you  may  also  find  that  you  cannot  deter- 
mine just  the  '' route''  you  will  have  to  take  in  doing 
so — in  other  words,  you  can  formulate  your  plans, 
fix  your  ultimate  purposes,  but  you  cannot  foresee 
nor  control  details,  therefore  be  ever  on  the  alert  to 
avail  yourself  of  any  and  all  just  means  that  will 
facilitate  your  achievement  of  Success. 

Like 

Attracts  And  here  the  Law  of  Attraction 

Like.  comes  in.    Like  attracts  its  like  and 

kindj  and  your  prevailing  mental 
attitude  will  be  a  most  potent  factor  in  determining 
the  character  of  what  shall  come  to  you.  As  you 
hold  firmly  to  your  ultimate  object,  you  will  con- 
sciously or  unconsciously  attract  such  things  to  you 
as  will  contribute  to  your  Success.  The  more  you 
concentrate  upon  the  real  object  you  have  before 
you,  the  more  will  you  attract  such  things  and  con- 
ditions as  will  contribute  toward  that  end.  You  will 
attract  opportunities,  conditions  and  environment 
that  will  aid  you.  We  shall  have  more  to  say  re- 
garding the  Mental  attitude  and  Mental  Forces 
later  on. 


The  Law  of  33 

Financial  Success. 

Open 

The  Having   formed   and    Hxed   your 

Way!!  purposes,  Ideals  and  Objects,  you 

want  the  means  to  carry  them  out. 
You  need  Money.  How  can  you  get  it  ?  The  next 
thing  to  do  is  to  ''OPEN  THE  WAYT  Remember 
if  Money  comes  to  you,  there  is  a  ''Cause"  for  its 
doing  so!  YOU  must  put  that  ''Cause"  into  opera- 
tion, and  you  do  that  by  "OPENING  THE  WAY!" 
This  is  one  of  the  iirst  things  to  be  done,  for  unless 
the  way  is  opened — properly  and  practically  opened, 
Moni:y  cannot  come:  to  you.' 

The 

Water-  Suppose,  as    an    illustration,    you 

Ditch.  have  a  tract  of  land  a  mile  from  a 

river  which  contains  an  abund- 
ance of  water,  and  you  want  to  irrigate  this  land. 
You  have  the  land,  but  you  want  the  water.  The 
river  is  full  of  it,  but  how  are  you  going  to  get  it 
on  your  land  ?  The  Law  of  "Cause  and  Effect,"  as 
well  as  common  sense,  sdiys"open  the  way"  and  the 
water  will  flow  to  your  land!  Yes,  you  cut  your 
ditch  on  a  water  level,  and  the  water  flows  freely. 
The  amount  you  get  depends  entirely  upon  the 
capacity  of  your  ditch,  for  the  supply  is  abundant. 
But  you  encounter  hills  and  valleys,  depressions  and 
elevations  which  would  prevent  the  flow  of  water,  or 
divert  it  from  your  course.  Then,  you  either  cut 
your  ditch  around  the  hills,  or  dig  down  to  the 
water  level,  you  construct  a  flume  across  the  low 
places  and  gulches,  and  from  the  river  to  your  land, 
you  "open  the  way"  for  the  water  to  How, 


The  Law  of  34 

Financial  Success,^ 

Money 

Supply  Is  There  was  plenty  of  water  in  the 

All  Right !  river,  but  that  did  your  land  no 

good  until  you  had  ''opened  the 
way''  so  it  could  reach  YOU!  It  was  yours  if  you 
could  get  it,  but  YOU  had  to  *'open  the  way" — ^You 
had  to  bring  ''Cause''  into  action !  So  there  is  plenty 
of  Money  in  the  world  to-day,  but  it  can't  reach 
YOU  until  YOU  "open  the  way"  for  it  to  come  to 
you!  This  is  a  Law  which  cannot  be  ignored  if  we 
expect  to  achieve  Success!  You  must  "Open  the 
Way/'  put  "Cause"  into  operation,  and  have  "Value 
Received"  to  give.    Remember  this ! 

Success 

Originates  Everything  first  originates  in  the 

Within!  Ideal  or  Mental  before  it  can  be 

externalised,  or  reduced  to  a  ma- 
terial fact,  hence  the  seeds  of  Success  are  first  sown 
in  the  Ideal  or  Mind  and  are  then  worked  out  in  the 
material.  And,  in  the  degree  in  which  your  Ideals 
and  Mental  images  are  practicable  and  within  the 
range  of  your  ability,  will  your  Success  be  great  or 
small ! 

Don't  forget  this  one  fact — let  it  be  indelibly  mir- 
rored upon  your  mind — Success  originates  from 
within,  and  its  Achievement  is  thru  working  from 
within,  Out!  It  is  your  Mind,  your  BRAINS  that 
you  must  depend  upon!  This  is  your  starting  point! 
Think,  plan  and  formidate  your  plans  on  a  sound, 
practical  basis,  snoh  as  your  good  judgment  tells  you 
that  you  can  carry  out  to  a  successful  issue, 
then — ACT!!  Put  them  into  operation  with  the  full 
expectation  of  Success! 


The  Law  of  35 

Financial  Success, 

Common- Sense 

And  Intelligence  Now,  in  opening  the  ditch  from 
Necessary.  the  river  to  your  land,  you  worked 

it  on  a  grade  that  would  permit 
the  free  flow  of  water,  which  will  ALWAYS  seek 
its  own  level.  Your  plan  for  conveying  the  water 
to  your  premises  was  practical  and  feasible,  but  sup- 
pose you  had  cut  your  ditch  about  the  level  that  you 
thot  would  be  right  without  testing  it,  and  found 
that  when  you  tried  to  turn  the  water  in  that  it 
would  not  flozv  up  grade!  What  then?  What 
would  YOU  do?  Would  good  judgment  say  to  give 
it  up  and  abandon  it,  or  to  go  over  it  again  and  cut 
the  p'''?^er  grade  f  Would  you  abandon  your  project 
because  of  failure  the  first  time?  Nlot  at  all!  And 
yet,  thousands  fail  in  just  this  way  Their  plans 
are  practical  and  feasible,  but  they  are  not  thoro  in 
''opening  the  way — they  do  not  use  good,  sound 
common-sense!  They  have  plans  and  schemes  that 
are  practical  if  properly  handled  and  executed,  but 
they  are  afraid  to  venture,  or  they  don't  succeed  in 
getting  all  the  details  right  the  first  time,  their 
courage  fails,  and  the  project  is  abandoned ! 

In  '^opening  the  way''  for  Money  to  come  to  you, 
you  are  putting  ''Cause''  into  operation,  and 
the  "Bifect"  will  correspond  with  the  cause.  If  the 
"Cause"  is  practical  and  capable  of  being  developed 
on  a  large  scale,  your  Success  will  be  manifested  by 
a  corresponding  "Bifect."  This  is  an  important 
point  and  should  be  well  considered,  as  everything 
depends  upon  the  practicability  and  feasibleness  of 
the  "Cause"  which  you  put  into  action,  hence  you 
should  not  get  "rattled,''  jump  to  hasty  conclusions, 


The  Law  of  ^ 

Financial  Success, 

nor  act  without  carefully  considering  your  project 
in  all  its  bearings — in  other  words,  "he  sure  you  are 
right,  then  go  ahead!" 

There 

Must  Be  We     are      constantly      observing 

Merit.  worthless  schemes  put  into  oper- 

ation with  apparent  success,  but 
this  only  emphasizes  the  potency  of  Mental  activ- 
ity, Will-Power  and  Determination,  It  may  seem 
that  real  worth  and  merit  does  not  always  succeed, 
but  a  close  analysis  will  show  that  this  is  in  the  main 
due  to  a  lack  of  necessary  conditions,  or  improper 
methods  of  handling  the  project.  To  succeed  per- 
manently, there  must  be  Merit  and  Worth  in  your 
undertaking,  and  having  this  element,  it  is  easy  to 
put  energy,  enthusiasm  and  Determination  into  the 
work  of  prosecuting  it  to  a  successful  issue. 

If  you  are  an  honest  person,  you  cannot  throw 
your  whole  energy  and  zeal  into  working  any 
scheme  or  proposition  unless  you  fully  believe  in  it 
yourself.  Knowing  the  Merit  and  Worth  of  what 
you  are  undertaking,  you  naturally  impress  those 
you  meet  with  your  own  confidence  and  belief, 
whereas  if  you  know  you  are  working  a  proposition 
that  will  not  bear  investigation  and  deceiving  the 
people,  you  lack  that  courage  and  enthusiasm  which 
would  otherwise  characterize  your  work,  and  you 
cannot  make  the  same  mental  impressions  as  when 
you  know  you  have  just  what  you  present.  Let  it 
be  understood  that  this  book  is  written  to  help  those 
who  want  to  make  Money  honestly  and  by  honest 
means.       Stock     gambling    and     ''get-rich-quick" 


The  Law  of  37 

Financial  Success. 

schemes  are  not  considered — only  the  just  and  le- 
gitimate results  that  will  accrue  from  the  proper 
exercise  of  the  talents,  abilities  and  energy  which 
you  possess! 

"They 

Need  Now,  if  you  are    offering,    your 

Me."  time  and  abilities  for  sale  to  an- 

other— if  you  are  approaching  a 
person  for  the  purpose  of  getting  employment,  get 
it  well  fixed  in  your  mind  that  he,  or  they,  NEED 
YOU  J  and  what  YOU  have  to  give!  Don't  go  with 
the  thot  that  you  need  them  nor  their  money,  tho 
this  is  the  usual  order,  but  convince  yourself — cul- 
tivate the  feeling,  that  they  need  you  and  what  you 
have  to  give,  maintain  your  self-respect  and  a  rea- 
sonable amount  of  dignity,  and  have  the  fullest  con- 
adence  in  your  ability,  without  being  egotistical,  or 
appearing  unduly  self-important 

When  talking  business  with  a  person,  alzvays  look 
him  straight  in  the  eye,  and  if  you  are  self-possessed, 
conscious  of  your  own  abilities  and  are  holding  to 
the  thot  that  they  need  your  services,  your  oppor- 
tunity for  making  the  most  favorable  impression,  as 
well  as  of  impressing  your  own  thots  and  feelings 
upon  his  mind,  are  most  favorable. 

Failure  May  But  if  you  fail  in  getting  the  po- 

Mean  Something  sition  you  are  after,  remember 
there  may  be  counteracting  influ- 
ences at  work  which  may  preclude  the  possibility  of 
your  getting  it,  or  which  may  only  defer  it.  In 
either  case  there  should  be  no  feeling  of  discour- 


The  Law  of  38 

Financial  Success. 

agemertt,  but  father  din  increased  determination  to 
make  your  point,  somewhere y  with  some  one!  There 
may  really  be  no  vacancy,  and  business  may  not 
justify  additional  force,  hence  in  case  of  failure  to 
secure  employment  in  one  place,  recognize  the  ex- 
istence of  these  counteracting  factors,  and  keep  on 
trying  until  you  succeed. 

Remember  the  Law  of  Attraction,  and  realize  the 
fact  that  your  very  failure  in  one  place  may  he  the 
means  of  leading  you  to  something  better!  This  is 
very  often  the  case.  Recognize  the  operation  of  the 
potential  forces  zvithin,  and  of  the  higher,  Spiritual 
Laws  and  Forces,  and  no  matter  what  comes,  expect 
good  out  of  it!  In  my  own  experience  I  have  had 
seeming  disaster  and  defeat  turned  into  positive 
good,  and  we  make  a  mistake  when  we  judge  the 
real  results  of  what  comes  to  us  by  what  is  apparent 
only  at  the  time.  Sometimes  we  get  so  thoroly 
rutted  and  grooved  that  nothing  short  of  a  general 
upheaval  will  serve  to  get  us  in  the  right  line, 
therefor  look  upon  all  that  comes  to  you  as  GOOD, 
and  expect  to  see  and  get  good  out  of  it! 

You  Can  Do 

What  You  Really  If  you  do  not  wish  to  be  the 
"Wiir*  to  Do !  servant  of  others,  there  are  a 
hundred  ways  that  you  can 
make  Money,  if  you  will  get  your  BRAINS  to 
work ! !  Let  me  emphasize  the  transcendent  fact  as 
fully  as  possible,  that  EVERYTHING  FIRST 
ORIGINATES  IN  THE  IDEAL  OR  MENTAL 
BEFORE  IT  CAN  BE  REDUCED  TO  THE 
MATERIAL,  OR  TO  AN  ACTUAL  FACT!  Let 


The  Law  of  59 

Financial  Success. 

me  impress  it  upon  your  mind  in  letters  of  gold, 
that  Success  originates  from  within,  and  also  that 
you  CAN  DO  WHAT  YOU  REALLY  WILL 
TO  DO! 

Think,  Plan  and  Act!!  Formulate  some  plan  of 
Action  that  will  bring  you  good  financial  returns, 
bearing  in  mind  that  to  get,  you  must  always  have 
something  to  give — yon  must  put  "Cause"  into  op- 
eration, and  you  must  "Open  the  Way!'* 

There  Are 

A  Hundred  When  you  have  formulated  a 
Ways.  Practical  plan  of    Action,    when 

you  have  pnt^Cause''  into  opera- 
tion, and  have  "Opened  the  Way,''  then  is  the  time 
for  aggressive  and  effective  action!  Then  is  the  time 
to  bring  your"Will  Power"  and  "Determination" — 
and  your  Thot-Porce — to  bear  upon  your  plans !  Go 
forward  Expecting  favorable  results,  and  with  the 
utmost  confidence  in  your  own  ability  to  carry  your 
plans  to  a  successful  issue,  and  if  the  degree  of  Suc- 
cess you  wiant  does  not  come  at  once,  study  to  ascer- 
tain the  cause,  and  when  found,  remove  it. 

It  is  impossible  to  go  into  details  that  will  fit  every 
case,  but  there  are  Hundreds  of  ways  whereby  YO  U 
can  do  SOMETHING,  which,  thru  your  own  efforts 
and  abilities,  physical  or  Mental  or  both,  will  bring 
you  Success  in  liberal  Financial  returns,  and  place 
you  on  more  of  an  independent  footing — your  own 
master,  serving  yourself.  It  is  for  you  to  think  them 
out  for  yourself,  but  always  remember  that  should 
you  not  achieve  that  degree  of  Success  at  which  you 
are  aiming  at  first,  you  are  gaining  experience  which 


The  Law  of  4o 

Financial  Success, 

will  contribute  vastly  to  your  future  Success.  Bear 
in  mind  also  that  you  may  have  to  work  yourself 
up  by  degrees,  and  that  may  take  time,  but  persist- 
ent effort  and  the  intelligent  application  of  the  Laws 
laid  down  will  bring  you  your  reward. 

Savings  Bank 

Investments  Money  makes  Money.     One  Dol- 

Don't  Pay.  lar  brings  another  when  wisely  in- 

vested. No  person  ever  became 
rich  by  hard  work  alone  nor  by  investing  their  money 
in  Savings  Banks.  Few  people  realize  that  those 
conducting  Savings  Banks  are  not  held  responsible 
for  bad  investments  or  failure,  provided  they  have 
violated  no  law.  They  take  your  hard-earned  and 
hard-saved  money  and  use  it.  You  furnish  capital 
ioi  them  to  do  business  with.  If  they  make  money, 
it  is  theirs,  except  a  pigmy  of  interest..  If  they  fail, 
you  lose  your  investment — rather  a  one-sided  prop- 
osition. 

The  Best 

Part  of  Your  Your  inherent  powers,  your  Brain 
Capital.  and  your  health  are  the  best  part 

of  your  capital,  and  if  necessary, 
you  can  start  with  these.  If  you  can  add  a  few  dol- 
lars to  them,  all  the  better.  Now,  invest  your  com- 
bined capital  in  a  way  that  it  will  increase.  Make 
your  Dollar  bring  back  another.  Make  one  Idea 
involve  another.  Take  the  ideas  of  others,  enlarge 
and  improve  upon  them.  In  the  "Law  of  Financial 
Success,"  the  Ideas  and  Dollars  go  together,  but  the 
Idea  is  more  than  the  Dollar. 


The  Law  of  ^^ 

Financial  Success, 

Invest 

Your  Own         Your  Success  will  depend  upon  the 
Capital.  nature  of  your  investments.     In- 

ventory your  Capital,  invest  it 
(your  Ideas  and  Dollars)  where  it  will  bring  back 
an  increase.  Get  your  Capital  working  for  you — 
make  one  Dollar  earn  another  and  another  and 
ANOTHER !  It's  the  earning  power  of  your  Cap- 
ital that  will  bring  wealth.  As  you  get  more  Dollars, 
put  them  at  work  for  you  and  keep  on  doing  this 
until  you  have  moved  from  Poverty-town. 

Don't  despise  a  small  beginning.  The  founda- 
tions for  large  fortunes  have  been  laid  in  this  way. 
Start  at  something  with  what  you  have,  judiciously 
invest  and  re-invest  your  capital,  and  keep  it  work- 
ing for  you — keep  opening  the  way  for  more  to  come 
to  you.  Commence  and  DO  and  you  will  soon  be- 
gin to  realize  the  wonderful  power  of  the  Law  of 
Attraction.  One  thot  and  Idea  leads  to  another. 
Take  the  step  for  which  you  have  light  now,  and 
when  ready  for  the  next  step,  light  will  be  given 
you.  Don't  be  too  anxious  to  take  two  steps  at  a 
time.  Be  content  to  go  a  little  slower,  but  very  much 
surer. 

Always 

Do  Your  The  means  you  may  have  to  use  to 

Best.  attain  your  ultimate  object  may  be 

your  present  position,  if  you  are 
already  employed,  and  should  you  have  a  position  in 
a  calling  that  accords  with  your  tastes  and  desires, 
the  thing  for  you  to  do  is  to  make  yourself  of  such 
value  to  your  employers  by  strict  attention  to,  and 


The  Law  of  42 

Financial  Success. 

interest  in  their  business  as  will  compel  them  to  ac- 
knowledge the  value  of  your  services.  There  are 
millions  of  employees  all  over  the  country  who 
merely  work  for  their  weekly  salary,  taking  no  in- 
terest in  their  business  outside  of  the  pay  they  gct^ 
but  there  are  comparatively  few  who  take  that  lively 
interest  in  their  employer's  affairs  and  in  their  busi- 
ness that  commands  recognition  from  them  in  the 
way  of  promotion  and  increase  in  salary.  These  are 
the  men  who  are  sought  after  and  whose  services 
are  retained  zvhen  business  depressions  occur.  This 
is  putting  ''Cause''  into  effect — this  is  the  ''Action'' 
which  must  sooner  or  later  produce  the  "Reaction," 

Find  the 

Thing  You  As  I  have  said,  there  is  some  one 
Can  Surely  Do  thing  that  you  can  do  better  than 
anything  else,  and  some  one  thing 
that  you  can  do  better  than  any  one  else!  Now,  the 
thing  for  you  to  do  is  to  find  the  thing  you  can 
surely  do — find  the  thing  you  can  do  best,  and  then 
DO  IT!  Don't  take  others  too  much  into  your  con- 
fidence! Figure  things  out  yourself  and  don't  talk 
to  others  about  your  plans  except  when  you  see 
there  is  a  point  to  be  gained  by  it.  Be  self-reliant, 
learn  to  trust  your  own  judgment,  and  when  you  un- 
dertake anything  based  upon  your  own  judgment 
and  not  the  advice  of  others,  you  have  a  good  foun- 
dation to  begin  with.  You  can  do  your  own  things 
in  your  own  zvay,  but  don't  attempt  to  do  them  in 
the  ways  of  others.  Believe  in  yourself  and  trust  in 
vour  own  abilities. 


The  Law  of  43 

Financial  Success. 

I  tell  you  YOU  DON^T  KNOW  WHAT  YOU 
CAN  DO  UNTIL  YOU  TRY,  AND  IF  YOU 
WILL  TRY,  YOUR  DOING  WILL  EXCEED 
ANYTHING  YOU  HAVE  HERETOFORE 
KNOWN!!  Remember,  YOU  have  all  the  ele- 
ments of  Success — your  own  Success — within  you! 
Success  is  within,  and  YOU  POSITIVELY  CAN 
DO  WHAT  YOU  WILL  TO  DO!  You  can  do 
what  you  really  "Wiir'  to  do  because  you  cannot 
'Wiir  to  do  that  which  is  impossible  to  you. 

Formulate 

Your  Plans —     Remember,  the  real,  sincere  desire 
Then  Act!  to  do  a  thing  predicates   also    the 

ability  to  perform,  for  it  the  abil- 
ity to  DO  were  not  present,  the  desire  would  not 
exist.  Take  the  time  to  calmly,  earnestly,  and  with 
a  candid,  unbiased  mind  canvass  your  situation, 
measure  and  weigh  your  abilities,  ascertain  your 
natural  tastes  and  desires,  and  then  deliberately  for- 
mulate some  plan  of  action  that  will  be  practical, 
and  which  you  can  surely  do,  and  put  it  into  op- 
eration. 

This  means  -finding  the  thing  you  can  surely  do, 
and  then  doing  just  that  thing  zvith  all  your  powers 
enlisted.  When  you  do  settle  the  question  as  to 
what  you  will  do,  pay  strict  attention  to  "Opening 
the  Way'' — many  ways  if  possible,  for  returns  to 
come,  applying  the  Laws  and  Principles  which  we 
have  enumerated. 


The  Law  of  44 

Financial  Success, 

You  Can't 

Get  And  don't  forget  that  "Fear^'  and 

Cornered!  *' Doubt"  are  your  two  worst  ene- 

mies! They  do  hut  prefigure  de- 
feat, for  as  Job  said,  ''The  things  which  I  have 
feared  have  come  upon  me!  Don't  doubt  nor  ques- 
tion your  ability,  and  DON'T  FEAR  ANYTHING! 
Always  maintain  a  Fearless  attitude  of  mind,  and 
no  matter  what  comes,  remember  there  is  some  way 
out  of  it!  You  can't  get  cornered  up  so  closely  that 
you  cannot  extricate  yourself  if  you  will  use  your 
brains! — that  is  what  they  were  given  you  for!! 
Stick  to  your  purpose,  unless  you  find  it  is  imprac- 
tical, with  all  the  determination  and  persistency  you 
are  capable  of,  and  in  the  face  of  apparent  defeat 
show  that  undaunted  Courage  and  Fearlessness 
which  can  turn  defeat  into  Victory! 

Get  Away 

From  The  majority  of  people  are  lack- 

Self -Limitations !  ing  in  Self-esteem  and  Self- 
reliance.  Without  these  no  man 
can  hope  to  make  any  large  degree  of  Success  in 
this  world.  Now  don't  get  the  idea  that  ''Self- 
esteem"  is  Egotism!  It  is  simply  a  just  estimate  of 
your  own  worth  and  ability,  and  this  is  necessary  to 
enable  any  one  to  achieve  Success.  The  world  at 
large  places  too  low  a  valuation  upon  most  individ- 
uals. They  can  only  judge  from  what  is  apparent 
or  external,  overlooking  the  important  fact  that, 
with  the  majority  of  people,  their  greatest  powers 
and  abilities  lie  dormant  or  passive  within.  In- 
ventory your  own  real  self  and  place  a  just  esti- 


The  Law  of  ^^ 

Financial  Success, 

mate  and  valuation  upon  your  talents,  your  powers 
and  abilities,  and  then  compel  a  recognition  of  that 
estimate  thru  your  manner  and  bearing  and  your 
own  mental  attitude!  If  you  want  the  respect  and 
confidence  of  others,  you  must  respect  and  have  con- 
fidence in  yourself!  If  you  expect  others  to  recog- 
nise your  worth  and  abilities,  recognize  them  your- 
self— and  demonstrate  them! 

It  Is 

Well  Worth  Now,  there  are  but  few  who  can- 

Your  While!  not  Successfully  do  a  number  of 
things,  and  you  are  surely  of  this 
class,  or  you  would  not  be  reading  this  book !  There 
are  without  doubt  a  number  of  things  that  YOU  can 
do  Success fuly,  tho  there  is  ONE  thing  that  you 
can  do  better  than  any  one  else!  Let  me  ask  you, 
is  it  not  worth  your  while  to  make  the  effort  to  dis- 
cover these  ''things,''  or  that  ''Thingf'  Then  com- 
mence at  once  and  make  a  thoro  canvass  of  your 
inherent  abilities  and  the  possibilities  which  are 
within  your  reach,  and  see  what  you  can  do  to  make 
an  intelligent  and  practical  start  on  the  road  to  Fi- 
nancial Success! 

If  you  can't  do  just  what  you  wish  to  do  now, 
take  what  presents  itself  as  a  stepping-stone,  and  a 
temporary  measure,  towards  your  point.  But  don't 
'  wait  for  something  to  "turn  up !"  That  is  what  hun- 
dreds and  thousands  are  doing  to-day,  and  that  is 
one  potent  reason  why  they  don't  succeed,  and  why 
they  never  get  out  of  the  same  old,  well-worn  rut! 
If  nothing  ''turns  up"  get  out  and  turn  something 
up!!    Inject  some  energy  and  enthusiasm  into  your 


The  Law  of  46 

Financial  Success. 

life  and  Acts,  and  DO  and  WORK  as  a  real  live 
man! 

The 

Interior  or  In  all  your  efforts  for  Success,  do 

Psychic  Forces,  not  forget  nor  overlook  your 
Interior  or  Psychic  Forces  which 
play  a  most  important  part  in  the  achievement  of 
Success!  I  cannot  go  into  this  interesting  and  most 
important  subject  here,  but  if  you  are  not  familiar 
with  it,  don't  delay  informing  yourself  upon  this 
subject.  Besides  being  of  great  interest  and  funda- 
mental importance  in  the  whole  phenomena  of  life, 
it  is  especially  important  as  applied  to  the  achieve- 
ment of  Financial  Success.* 

Courage 

And  There  are  those  all  about  us  who 

Self-Reliance.  have  good  and  practical  ideas  for 
making  money,  which,  if  put  into 
execution  would  bring  rich  returns,  but  they  are  too 
timid  and  fearful  to  step  boldly  out  upon  life's  stage 
of  action  as  a  real  live  actor,  and  consequently  they 
become  permanent  dwellers  in  "Poverty-town."  It 
does  require  Courage  and  Self-reliance  to  step  boldly 
out  into  the  world  and  depend  alone  upon  one's  re- 
sources and  abilities,  but  there  are  none  but  what 
can  cultivate  these  qualities — if  they  will! 

It  is  easier  for  the  majority  to  plod  along  in  the 
same  old  rut  day  after  day  and  year  after  year  as 
dependents,  rather  than  put  their  own  forces  into 

^For  an  exposition  of  the  Psychic  Forces  and  the  Law 
of  Suggestion,  see  the  "Science  and  Philosophy  of  Life." 


The  Law  of  47 

binancial  Success. 

action  and  strike  out  boldly  for  themselves  in  an  ef- 
fort to  he  freed  from  the  accursed  bondage  of  Pov- 
erty, Servitude  and  Slavery! 

If  You 

Fall  And  what  if  you  DO  fall  down? 

Get  Up!     '  What,  if  your  first,  or  second,  or 

twentieth  effort  to  establish  your- 
self in  Financial  Success  should  result  in  more  or 
less  failure  ?  What  of  it?  Tho  you  fall,  nothing  can 
hold  you  down!  YOU  can  get  up  and  go  on  again, 
profiting  by  your  experiences,  and  with  better 
chances  for  Success  than  ever  before!  We  learn 
thru  Experience,  and  Success  is  built  upon  Failure, 
hence  if  you  are  wise,  you  will  count  all  as  GOOD, 
and  seek  to  profit  by  your  experiences ! 

But  with  a  clear  knowledge  and  understanding  of 
the  Laws  governing  Success,  failure  is  rendered 
very  much  less  of  a  contingency,  and  the  chances  of 
it  are  diminished  in  the  degree  in  which  your  knowl- 
edge and  understanding  of  these  Laws  and  Prin- 
ciples are  increased. 

Don't  Make 

Money  None  should  make  the  grave  mis- 

A  God!  take    of    making    Money    a    god, 

nor  in  making  its  attainment  the 
sole  object  of  life !  It  is  an  actual  necessity,  and  the 
gaining  of  Financial  returns  from  your  time,  your 
Powers  and  your  Abilities  is  a  perfectly  just  and  le- 
gitimate thing,  and  if  you  go  at  it  right,  it  will  be  a 
powerful  aid  in  enabling  you  to  live  at  your  best, 
Physically,  Mentally,  Spiritually  and  Morally! 


The  Law  of  /^ 

Financial  Success. 

We  should  look  upon  Money  simply  as  a  ''Tool" 
with  which  we  can  work  out  our  plans,  carve  our 
Ideals  into  a  material  reality  and  obtain  that  which 
is  needful  to  us  in  life,  but  we  should  value  it  only 
for  what  it  will  do,  and  not  for  its  own  value,  for  it 
has  none,  save  its  purchasing  power,  but  the  moment 
we  make  it  the  sole  object  of  our  efforts,  instead  of 
using  it  as  a  means  to  an  end,  forgetting  its  real 
mission,  we  are  on  the  wrong  road  and  are  making 
a  serious  mistake  Which  will  result  in  crippling  our 
usefulness  and  dzvarfing  our  higher,  spiritual  nature. 

A  Clear 

Understanding    A  clear  understanding  of  the  Laws 
Necessary.  and   Principles  of  Financial  Suc- 

cess are  of  the  most  vital  import- 
ance to  every  human  being  who  has  ambition  enough 
to  aspire  to  a  larger  field  of  usefulness  and  Self- 
expression,  as  well  as  a  greater  development  of 
their  own  inherent  powers  and  abilities,  for  they 
mean  Success  in  every  direction,  therefore  we  will 
proceed  to  briefly  classify  these  Laws  and  Princi- 
ples, and  give  a  summary  of  those  things  that  con- 
tribute to,  and  detract  from.  Success. 

The  Laws 

And  To  restate  and  classify  them,  the 

Principles.  Laws  and  Principles  which  com- 

bine to  form  the  'Xaw  of  Finan- 
cial Success,"  are — 

The  Law  of  Cause  and  Effect, 
The  Law  of  Action  and  Reaction, 
The  Law  of  Attraction, 


The  Law  of  ^^ 

Financial  Success. 

and  the  principles  involved  are — 

Definiteness  and  fixedness  of  purpose, 
Will  and  Determination, 
Confidence  and  belief  in  one's  Ability, 
Expectancy  and  Persistency,  and  the 
Mental  Attitude. 
In  these  three  Laws  and  five  Principles,  we  have 
the  fundamental  Laws  and  Principles  of  all  Success, 
and  in  order  that  you  may  more  readily  grasp  their 
importance  and  application,  let  us  formulate  a  brief 
and  concise  summary  of  their  meaning. 

You  Must 

**Open  The  Law  of  Cause  and  Effect  says 

The  Way!"  that  for  every  ''effect/'  there  must 

he  a  ''cause!''  In  other  words,  as 
you  want  something  to  come  to  you,  which  would 
be  an  "Effect,"  you  must  put  some  "Cause"  into  op- 
eration  that  will  produce  that  effect,  which  means 
that  you  must  also  "Open  the  Way!"  This  is  a 
Vital  point !  Money  cannot  come  to  you  until  you — 
or  possibly  some  one  else — have  "Opened  the  Way" 
for  it  to  come.  Indeed,  this  is  one  of  the  first  steps 
in  the  Achievement  of  Success !  Don't  forget  it ! ! 
"OPEN  THE  WAY"— 2ind  many  ways  if  possible, 
but  they  must  all  be  in  line  and  in  harmony  with 
what  you  are  doing,  otherwise  you  would  have  too 
many  "irons  in  the  fire"  and  some  of  them  would 
burn.  Don't  diffuse  your  energies,  but  concentrate 
upon  what  you  are  doing,  and  DO  that  one  thing 
the  best  it  can  be  done ! 

Remember,  there  are  usually  a  number  of  wires 
attached  to  "Central."     When  this  is  the  case,  or 


The  Law  of  ^ 

Financial  Success, 

when  YOU  can  run  the  wires  in  PULL  THEM 
ALL!  Spend  much  time  in  quiet  thot,  devising 
ways  and  means  for  Success,  and  don't  hesitate  to 
dissect  or  criticise  your  own  plans — the  more  the 
better — in  order  to  find  the  flaws.  Be  candid  and 
honest  with  yourself— 5£  PRACTICAL! 

What  "Cause"  you  can  put  in  operation,  I  cannot 
say.  It  all  depends  upon  your  own  adaptability,  ca- 
pabilities, tastes,  desires  and  your  ultimate  object, 
but,  as  I  have  previously  said,  there  are  a  hundred 
things  you  can  take  up  and  make  money,  if  you  will 
conquer  your  timidity  and  fear  and  possess  the  en- 
ergy and  courage  you  should.  Get  some  publica- 
tions that  carry  a  large  line  of  advertisements  and 
answer  many  of  them.  You  will  learn  much  in  this 
way,  and  as  one  thing  always  leads  to  another,  you 
will  sooner  or  later  strike  the  right  thing — the  thing 
YOU  can  do,  and  do  Successfully! 

It  takes  money  to  make  money,  and  to  make  a 
start  in  anything,  but  for  the  small  sum  of  $25  or 
less,  any  zvide-azvake,  energetic  man  or  woman  can 
make  a  start  in  something  that  will  pay  well,  and 
pave  the  way  for  the  attainment  of  their  Ideals,  and 
if  you  have  not  the  $25  get  out  and  get  it!!  You 
CAN  do  it  if  you  will!  In  one  way  or  another,  you 
CAN  make  enough  money  to  make  a  start  with,  but, 
IF  POSSIBLE  TO  AVOID  IT,  don't,  DON'T 
Borrow  MONEY!  Depend  solely  upon  yourself 
and  your  own  resources!     You  CAN  DO  IT! 


The  Law  of  ^^ 

Financial  Success, 

An 

Independent        Yes,   I   am  now  talking  to  those 
Position!  who  want  to  be  independent  and 

''Pilot  their  own  Ship,''  rather  than 
be  the  servants  of  others.  /  am  talking  to  those  who 
can  see  that  their  own  efforts  and  abilities  can  be 
made  to  make  money  for  themselves  instead  of  for 
others!  I  spent  over  twenty-five  years  of  my  life 
serving  and  slaving  for  others  — I  will  never  do  it 
again!  I  don't  care  where  I  am  set  down,  a  stranger 
among  strange  men,  I  can  do  SOMETHING  and 
work  my  way  up. 

I  strongly  advise  the  man  or  woman  with  Energy, 
Courage  and  Ambition  to  zvork  for  themselves,  but 
in  any  event,  bear  this  one  point  in  mind — KEEP 
YOURSELF  IN  AN  INDEPENDENT  POSI- 
TION AS  FAR  AS  POSSIBLE!!  That  is,  see  to 
it  that  you  keep  yourself  in  a  position  where  no  per- 
son nor  persons  can  throw  yon  down  thru  with- 
holding their  support.  This  is  important.  You  may 
not  understand  it  now,  but  even  if  it  does  sound 
strange  to  you,  it  can  be  done.  DON'T  LEAN  IN 
ANY  WAY  UPON  ANY  OTHER  PERSON, 
but  develop  your  own  powers  and  rely  upon  your- 
self only! 

''Open  the  Way!"  "OPEN  THE  WAY!!" 
Open  many  ways  for  money  to  come  to  you,  put 
''Cause"  into  action,  and  "Open  the  Way"  for  the 
"Effect !"  But  don't  expect  that  "Effect"  is  going 
to  knock  down  stone  walls  or  leap  over  insurmount- 
able barriers  to  get  to  you!  Be  polite,  and  "Open 
the  Way"  for  your  kind  friend  who  is  trying  to  reach 
yon! 


The  Law  of  5^ 

Financial  Success, 

Action 

And  "Give  and  ye  shall  Receive"  is  the 

Reaction.  Divine  admonition,  and  it  is  as  true 

to-day  as  it  was  the  day  the  Mas- 
ter uttered  it,  and  this  Principle  is  expressed  in 
''Action  and  Reaction"  or  the  'Xaw  of  Compen- 
sation." The  ''Action"  is  in  the  "giving,''  while  the 
"Reaction"  is  in  the  ''receiving"  and  one  is  the 
opposite  of  the  other.  In  plain  words,  if  you  ex- 
pect to  ''Receive"  money,  you  must  have  an  equiva- 
lent to  "give"  for  it,  and  the  better  your  "Equiva- 
lent," the  more  you  may  expect  to  receive  for  it. 

Nothing 

Succeeds  Like    "Like  attracts  Like"  and  after  its 
Success!  kind.    Success  attracts  Success.  As 

it  is  often  said,  "Nothing  Succeeds 
like  Success!"  This  is  the  "Law  of  Attraction," 
and  it  is  universal,  applicable  to  everything  in*  the 
world,  and  to  every  phase  and  condition  of  life, 
therefore  apply  it  in  working  out  your  own  Suc- 
cess. If  you  don't  understand  it,  take  some  good 
book  on  the  subject  and  study  it  up.  Space  will  not 
permit  details  here.''' 

Now,  remember  these  three  Laws — "Cause  and 
Eifect"  "Action  and  Reaction"  or  the  Law  of 
"Compensation,"  and  the  "Law  of  Attraction" 
Or,  stated  in  other  words,  "Open  the  Way"  have  an 
"Equivalent"  to  give,  and  live  Mentally  in  the  atmos- 
phere of  Prosperity  and  Success — and  if  you  can  do 
it,  associate  with  Successful  people. 

*See  "The  Science  and  Philosophy  of  Life.'* 


The  Law  of  ^^ 

Financial  Success, 

Your 

Purpose  and        And  now  for  our  Principles.  Have 
Object.  a  well-defined  and  Hxed  Purpose 

before  you  at  all  times.  This 
should  be  the  iirst  thing  you  do,  because  it  is  folly 
to  "Hre"  unless  you  are  shooting  AT  something, 
hence  you  must  have  a  definite  object  and  iixed  pur- 
pose in  view  before  you  can  lay  your  plans  or  begin 
to  "Open  the  Way/'  And  you  need  not  get  ''rat- 
tled." Tomorrow  is  coming,  and  you  don't  need  to 
plunge  head  foremost  into  the  first  thing  that  strikes 
your  Mental  machine!  Take  time  in  which  to  de- 
liberate and  intelligently  formulate  your  plans  and 
purposes,  know  what  you  want  to  do,  how  you  want 
to  do  it,  and  then  GO  AT  IT  AND  DO  IT!  The 
ONLY  way  to  do  a  thing  is  to  DO  it!!  Think  of 
a  ship  captain  putting  out  to  sea  without  any  defi- 
nite plans  for  sailing,  and  expecting  to  make  a  Finan- 
cial Success  of  his  voyage!  Foolish,  would  he  not 
be?    Well,  see  that  you  don't  do  the  same  thing! 

You 

Have  a  ''Will  and  Determination."     When 

Will!  you  have  fixed  your  "Purpose,"  put 

"Cause"  into  operation,  and  de- 
cided upon  "Action,"  then  is  the  time  to  bring  your 
own  strong  ''WiW  and  "Determination''  into  play. 
Now  don't  tell  me  that  you  have  no  "Will,"  for  I 
know  you  have !  It  is  there,  but  you  may  not  have 
allowed  it  to  show  itself,  or  brought  it  irito  play, 
but  YOU  can  demonstrate  as  good  and  strong  a 
"Will"  as  anyone,  if  you  will  but  bring  it  into  action 
and  use  it!    "Will,"  Determine  to  Succeed,  and  no 


The  Law  of  54 

Financial  Success, 

matter  what  comes,  let  nothing  daunt  nor  discour- 
age you,  but  with  unfaltering  resolution,  persist  in 
your  efforts  with  a  determination  that  will  not  admit 
of  defeat,  so  long  as  you  are  assured  that  your  plans, 
and  what  you  are  working,  are  Practical.  Don't  give 
up—mVER  ACKNO  W  LEDGE  YO  URSELF 
DEFEATED!!  You  can  do  what  others  have  done 
when  you  know  what  they  do,  and  you  can  know  if 
you  zvill!  You  have  the  ability  to  Succeed  in  what 
you  "Will"  to  do,  and  you  can  do  it— IF  YOU 
WILL!    Now  say  "/  WILL!'' 

Expect 

What  You  Yes,  firmly  and  Persistently  Ex- 

Want!  pect  Success,  and  ''Expect"  thai 

all  that  comes  to  you  is  the  work- 
ing out  of  this  one  thing!  ''Expectancy  and  Per- 
sistency" are  important  factors  in  the  Achievement 
of  Financial  Success.  Don't  be  deceived  into  think- 
ing that  obstacles  indicate  that  you  are  on  the  wrong 
road !  You  will  see  later  on  how  they  are  just  pre- 
paring the  zvay  for  your  Success,  and  that  tho  they 
seem  to  indicate  defeat,  they  are  in  reality,  ''Friends 
in  disguise!''  ALWAYS  expect  the  best,  and  as 
''like  attracts  like,"  so  this  attitude  of  mind  which 
always  "expects  the  best"  will  act  as  a  powerful 
motor-force  in  attracting  the  best  to  you. 

And,  be  "Persistent!"  Don't  dabble  in  every- 
thing, but  take  up  the  one  thing  you  decide  upon  and 
then  hold  to  it — persist  in  it!  You  may  encounter 
difficulties  that  will  cause  you  to  think  that  you  are 
blindly  knocking  about  among  the  rocks  and  stumps, 
and  so  you  may  be  for  a  time,  but  remember  well 


The  Law  of  55 

Financial  Success, 

that  you  need  both  experience  and  strength  for  the 
conflict,  which  is  not  to  last  for  to-day  only,  but 
thruout  your  life,  hence  these  very  "stumps  and 
rocks''  may  be  for  the  sole  purpose  oi  developing 
your  strength,  giving  you  such  experiences  as  you 
need,  and  bringing  out  the  ''Real  Man !"  So  don't 
overlook  this  fact  nor  try  too  hard  to  avoid  the  les- 
sons of  the  first  and  second  "grades,"  but  buckle 
yourself  down  to  your  task  with  an  indomitable 
"Will"  and  undaunted  Courage  and  Determination, 
and  as  time  goes  on,  you  will  Und  that  YOU  will 
Succeed  where  others  fail!! 

Our 

Mental  As  touching  every  phase  and  con- 

Attitude,  dition  of  our  lives,  our  Physical 

and  Material  well-being,  our  hap- 
piness, Success,  Attainment  and  Development,  I 
know  of  nothing  of  more  far-reaching  importance 
than  the  ''Mental  Attitude!"  Thousands  upon  thou- 
sands suffer  ill  health  all  their  lives  because  of  a 
wrong  Mental  Attitude!  Thousands  upon  thou- 
sands suffer  failure  and  defeat  for  precisely  the 
same  reason!  To  make  my  statement  plain  and 
clear  to  all,  I  say  that  thru  our  ''Mental  Attitude," 
we  attract  just  what  comes  to  us,  be  it  Health  or 
Disease,  Happiness  or  Unhappiness,  Success  or 
Failure !  It  does  not  matter  to  me  whether  you  be- 
lieve this  statement  or  not,  /  KNOW  it  to  be  true 
in  a  thousand  ways !  It  is  a  fact  which  we  cannot 
get  around,  and  the  best  thing  we  can  do  is  to  recog- 
nize the  fact  and  line  ourselves  up  accordingly ! 
Go  out  soliciting  for  something  with  your  mind 


The  Law  of  5^ 

Financial  Success. 

filled  with  gloomy  discouraging  and  pessimistic 
thots — with  feelings  of  failure  and  defeat  in  your 
mind  and  see  what  you  will  get !  Reverse  this  con- 
dition, and  go  with  your  mind  filled  with  bright, 
cheerful,  happy  thots  and  a  smiling  countenance — 
go  with  the  FEELING— the  CONSCIOUSNESS 
of  SUCCESS  and  PROSPERITY,  and  note  the 
difference!  Why  is  it?  A  simple  answer — you  im- 
press your  Thots  and  Feelings  upon  those  zmth 
whom  you  talk,  and  you  are  attracting  to  yourself 
those  things,  those  people  and  those  conditions  that 
are  in  harmony  with  your  own  prevailing  Mental 
Attitude!  This  is  a  Psychological  Law,  inexorable, 
and  constantly  operative.  Get  yourself  in  line  zvith 
it!    "A  word  to  the  Wise  is  sufficient." 

Build  your  Ideals  and  LIVE  IN  THEM  MEN- 
TALLY! Think  of  things  as  you  want  them  to 
occur,  and  as  you  continue  to  live  in  your  Ideals 
Mentally,  cultivate  ''Expectancy/'  and  get  ''Action'' 
behind  them,  you  will  see  them  beginning  to  ma- 
terialize themselves  in  the  ''Real  thing !"  Here  is  a 
great  Secret !    Do  you  get  it  ? 

Define  and 

Fix  Your  Now,  in  addition  to  the  Laws  and 

Purpose !  principles  which  we  have  been  con- 

sidering, let  us  look  at  some  of  the 
more  general  Factors  which  contribute  to  Financial 
— and  all  other — success.  Many  of  these  things  are 
involved  in  the  Laws  and  principles  which  we  have 
stated,  nevertheless  as  "Suggestion"  gathers  force  in 
its  repetition,  I  will  again  say  that  the  -first  thing  you 
want  to  attend  to,  will  be  to  Define  and  Fix  your 


The  Law  of  ^^ 

Pinancial  Success, 

Purpose,  so  you  will  know  zvhat  you  want  to  do  and 
have  an  inspiration  and  incentive  before  you.  The 
next  thing  is  to  ''Open  the  Way''  for  what  you  want 
to  come  to  you !  Remember,  water  will  not  run  up 
hill !  It  CAN  be  forced  up  hill,  and  if  the  way  you 
"open"  does  not  bring  Money  in  sufficient  quantities, 
you  may  have  to  do  some  "forcing,"  by  putting  more 
power  and  energy  behind  it,  or  cutting  the  ditch  a 
little  deeper  and  getting  an  even  grade. 

Then  ''Action''  comes  in.  "Action"  first,  then  the 
"Reaction,"  which  will  be  the  opposite  of  what  the 
"Action"  was.  You  must  have  "Value  Received" 
to  give,  and  never  expect  "something  for  nothing." 

Some  Remember  the   "Law   of  Attrac- 

General  ^  tion"  and  always  carry  a  smiling 

Observations.  ^^^  cheerful  countenance  with  you. 
Assume,  if  need  be,  the  air  of  Prosperity,  and  culti- 
vate such  Thots  as  you  wish  to  impress  upon  others,, 
and  you  will  attract  from  them  that  which  corre- 
sponds with  what  you  are  giving,  whether  it  be 
smiles  and  good-nature,  or  a  monied  consideration 
for  something  that  you  are  selling. 

As  I  have  said,  if  needs  be,  assume  the  air  of  pros- 
perity. Dress  well,  but  not  so  as  to  attract  atten- 
tion and  let  your  whole  manner  and  appearance  indi- 
cate Success  and  Prosperity,  for  "nothing  Succeeds 
like  Success." 

Be  courageous  and  Determined  and  never  allow 
Fear  nor  Discouragement  take  hold  of  you.  Re- 
member that  "Fear  invites  Defeat!"  Put  your  whole 
energies  in  what  you  undertake  and  you  are  bound 
to  win ! 


The  Law  of  '  5^ 

Financial  Success. 

Some  Things 

Which  Invite      There  are  many  things  which  in- 
Defeat!  vite  Defeat,   and  there  are  some 

things  which  make  the  most  prac- 
tical and  well-laid  plans  and  schemes  certain  fail- 
ures. Fear  and  Doubt  are  your  two  worst  enemies — 
keep  out  of  their  w^y!  Despondency,  feelings  of 
discouragement,  ill-health,  lack  of  confidence  in 
yourself,  an  under-estimate  of  your  own  abilities,  a 
lack  of  proper  Self-esteem,  lack  of  confidence  in 
what  you  are  doing  or  selling — these  all  are  a  hinder- 
ance  to  Success  and  pave  the  way  for  the  defeat  and 
failure  of  the  best  laid  plans,  if  persisted  in. 

Don't  approach  people  when  you  are  "out  of 
humor"  or  not  feeling  in  the  right  mood  for  business, 
you  are  quite  liable  to  spoil  good  prospects  for  busi- 
ness by  so  doing.  Get  yourself  together,  in  a  good, 
big  bundle  of  Confidence,  Energy,  Self-esteem, 
Courage,  Expectancy,  Cheerfulness  and  light-heart- 
edness,  and  then — GO! 

Get  out  of  the  old-time  rut  of  despondency  and 
self-limitations,  bestir  yourself  and  break  the  shack- 
les that  have  so  long  held  you  in  bondage !  Assert 
your  right  to  Freedom  of  Thot  and  Action,  Think 
and  Act  for  yourself,  learn  and  put  into  operation 
these  Laws  and  Principles  of  Success  which  you 
have  been  studying,  and  thru  these,  press  your  right 
to  a  just  and  fair  recompense  for  your  time,  your 
talents  and  abilities,  and  you  will  Succeed! 

You  have  been  blaming  ''Fate''  and  ''Unfavorable 
Conditions''  for  your  lack  of  Success.  Now  put  the 
blame  where  it  belongs — with  yourself!  There  is 
no  such  thing  as  "Fate,''  except  as  YOU  make  your 


The  Law  of  ^9 

Financial  Success. 

own  fate,  and  ''nothing  ever  happens,''  for  all  is  the 
result  of  the  operation  of  Law,  so  set  yourself  right 
on  this  point  at  once,  recognize  the  fact  that  your 
failures,  and  what  you  call  "misfortunes"  are  your 
own  fault,  and  yours  only,  then  set  about  living  and 
Doing  intelligently!  Get  in  line,  formulate  your 
plans  and  Purposes,  and — ''Open  the  Way!" 

The 

School  of  When  you  were  young  and  going 

Life.  to   school,   you   passed   thru   suc- 

cessive grades  until  you  gradu- 
ated— if  you  stuck  to  your  proposition.  Then  you 
passed  out  of  one  school  into  another — the  great 
School  of  Life,  and  in  it  you  have  been  passing  from 
one  grade  to  another  in  the  degree  in  which  you 
have  learned  the  lessons  of  each.  Have  you  learned 
them  well,  or  will  you  be  sent  back  to  study  and 
learn  the  same  lessons  over  again?  Each  so-called 
"misfortune"  has  its  special  lesson  for  you,  and 
there  exists  a  need  for  them  or  they  would  not  come. 
If  you  encounter  obstacles,  meet  them  with  increas- 
ing strength  and  determination — never  flinch  be- 
fore them,  for  remember  that  just  as  there  are  differ- 
ent grades  in  our  Public  Schools,  so  there  are  differ- 
ent "planes"  in  the  life  we  are  living,  and  each  has 
its  own  special  lessons  which  must  be  learned  before 
we  can  advance  to  the  next  higher.  It  is  learning 
by  experience  and  developing  by  degrees  that  we 
grow  into  each  successive  plane,  tho  some  seem  to 
make  mighty  slow  progress,  and  these  failures  of 
yours  are  in  all  probability,  the  lessons  and  experi- 
ences which  are  fitting  you  for  the  fuller  and  more 
complete  attainment  of  your  Ideals  and  desires. 


The  Law  of  ^ 

Financial  Success. 

Failure  Is 

Often  a  And  bear  in  mind  that   seeming 

Stepping-Stone.  misfortunes  are  but  paving  the  way 
for  better  things  for  you!  You 
can't  see  it  at  the  time,  but  you  can  look  back  over 
your  life  and  discover  enough  to  tell  you  that  this  is 
true,  therefore  don't  complain,  but  if  hard  or  diffi- 
cult places  appear,  meet  them  with  courage  and 
fortitude,  like  a  true,  full-grown  man,  and  get  all 
you  can  out  of  them. 

You  will  not  ascend  the  ladder  of  Success  at  a 
bound — no  one  can,  if  they  are  honest!  You  must 
go  up  step  after  step.  Don't  get  impatient!  If  you 
start  right  and  work  with  an  intelligent  knowledge 
of  the  Laws  which  control  you  in  all  you  do,  you 
will  climb  higher  and  higher,  and  more  than  all,  as 
you  ascend  step  after  step,  you  prove  your  way — you 
will  know  just  HOW  you  achieved  Success,  and 
that  means— INDEPENDENCE!  You  will  stand 
on  a  solid  footing! 

You 

Can  There   is   no   reason    why     YOU 

Do  It!  should  not  attain   Financial   Suc- 

cess in  a  large  degree,  IF  YOU 
WILL!  All  have  the  elements  of  Success  within 
them,  and  YOU  have  your  quota!  If  you  fail  to 
achieve  Success,  the  fault  is  your  own,  and  the 
sooner  you  settle  down  to  a  realizatfon  of  this  fact, 
start  right,  get  yourself  in  line,  bring  your  latent 
powers  and  abilities  into  action  and  work  with  an 
intelligent  understanding  of  the  Laws  and  Principles 
which  govern  you  in  every  phase  of  your  existence, 


The  Law  of 
Financial  Success. 

the  sooner  will  yon  get  yourself  on  the  right  road  to 
Success,  and  realize  the  attainment  of  the  highest 
Ideals  and  Objects  of  your  life — the  sooner  will  you 
achieve  Success  in  the  largest  sense  of  the  zvord! 

Details  for  your  individual  case  I  cannot  give. 
You  must  think  and  Act  for  yourself.  I  have  given 
you  the  Laws  and  general  Principles  which  govern 
the  Success  of  all,  and  it  is  for  you  to  Think  and  Do! 
Formulate  your  plans  and  Purposes  and  put  them 
into  working  shape,  and  then — ACT!  There  is 
something  that  YOU  can  do  to  make  money,  and 
you  can  do  it  well !  Find  what  it  is  and  then — DO 
IT! 

I  have  tried  to  help  you  thru  the  knowledge  which 
has  come  to  me  by  Experience,  as  well  as  study,  and 
I  cherish  the  hope  that  it  will  prove  to  be  a  practical 
help  to  you,  not  only  in  attaining  Financial  Success, 
but  in  your  reaching  out  for  higher  Attainment  and 
the  fuller  development  of  the  Real  Man  Within,  and 
I  leave  you  with  my  most  earnest  wish  for  your  suc- 
cess in  your  undertakings. 

THE  AUTHOR. 


CONSTIPATION 

All  sorts  of  physical  and  mental  derangements 
follow  constipation!  Elimination  must  proceed, 
or  the  whole  system  becomes  clogged  up  and  de- 
ranged. 

I  HAVE  CURED  HUNDREDS  OF 

this  common,  but  aggravating  complaint  without 
one  drop  of  medicine,  by  a  simple,  rational  and 
natural  process,  and  I  want  all  who  suffer  to 
have  the  benefit  of  this  remarkable  cure.  Don't 
suffer  with 

CONSTIPATION 

Don't  neglect  yourself  until  something  worse 
attacks  you!    Cure  yourself — do  it  NOW. 

FOR   ONLY   ONE    DOLLAR 

I  will  send  you  this  cure,  which  is  simple,  easy, 
natural  and  scientific,  and  one  that  I  use  in  my 
practice  daily  with  universal  success.  Remember, 

NO   DRUGS, 

no  enemas,  no  inconvenience  and  nothing  to  take 
or  buy!  You  have  this  sure  means  of  cure  at 
hand  as  long  as  you  live!  This  is  no  "fake"  nor 
experiment.  It  cannot  fail  if  my  instructions  are 
conscientiously  followed.  One  dollar  pays  for 
all — I  have  nothing  more  to  sell  you. 

DON'T   TRIFLE 

with  constipation,  but  send  me  a  dollar  at  once 
and  get  this  cure  and  cure  yourself  perma- 
nently— prolong  your  life,  clear  your  brain  and 
increas^e  your  mental  and  physical  capacity.  This 
cure  will  doubtless  save  you  hundreds  of  dollars. 

WRITE  AT  ONCE  DO  IT  NOW 

DR.     EDWARD    H.    COWLES 

DRAWER  Y.  SANTA   CRUZ,   CAUF. 


I 


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Btj  Hdward  H*  Cowles,  D.  P. 

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